A six-part series hosted by Omar Oakes, exploring how radio and audio can amplify the impact of your advertising.

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EPISODE ONE

Speed of Sound: How Digital Innovation is Accelerating Audio Advertising

Guests:
Faye Trinquart, Strategy Director at Global’s DAX Audio
Tom Coare, Head of Audio at OMD UK
Matt Payton, CEO of Radiocentre

In our first episode, we explore the scale, sophistication, and effectiveness of UK commercial audio – a platform which now reaches 76% of UK adults every week, with commercial broadcasters providing access to c. 90% of listening hours.

Stream here