Daily Press Summary | Tuesday 4 February 2025

Tesco drops ‘Food Love Stories’ after seven years
The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect with consumers about food on an emotional level.
Marketing Week

Hiscox Insurance Disastrously Infringes the Copyright of Iconic British Ads
Specialist insurer Hiscox has unveiled one of its most disastrous campaigns to date, by using the copyright of three iconic UK brands: Specsavers, Weetabix, and Cillit Bang.
Little Black Book

EU pushes forward with enforcing AI Act despite Donald Trump’s warnings
Brussels set to issue guidance on banned uses of AI, even as US president threatens retaliation over treatment of Big Tech.
Financial Times (£)

Javier Bardem plays classic movie villain for Uber Eats
Delivery platform Uber Eats has launched a new creative platform to celebrate moments of relaxation and downtime, starring Academy Award-winner Javier Bardem.
Marketing Beat

Twix launches Superbowl staring competition campaign
Chocolate brand Twix, part of the Mars Wrigley group, has created a Superbowl campaign that gives viewers the chance to win a solid gold bar.
Marketing Beat

Musk’s X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars and Twitch among others.
Campaign (£)

Ad tier growth slows as total SVOD market stagnates
Ad tiers on subscription VOD (SVOD) services in the UK continued to grow in the final three months of the year, according to Barb’s latest Establishment Survey.
The Media Leader

HMV restructures amid departure of marketing director
The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial director.
Marketing Week

UK Lords call for AI, tech start-up ‘ambition’
The House of Lords Communications and Digital Committee has warned that the UK is at risk of becoming an ‘incubator economy’ unless it does a better job supporting UK AI and creative tech start-ups to grow into global competitors.
Advanced Television