Nils Leonard on the power of music

Finding ourselves in the midst of this year’s Christmas campaigns, Radiocentre sat down with Nils Leonard, Chief Creative Officer at Grey London and Campaign’s #1 Creative Leader of 2015 to find out his take on the power of music and how seriously Grey value music in their clients’ advertising. Radiocentre’s recent research ‘Strike a Chord’ suggests that brands should use ad music more strategically, so we why is it often so ‘vastly underused’? Nils also talks about the power the music industry has in touching people emotionally. This seems particularly relevant at the moment with two tracks from this year’s Christmas campaigns making the charts this week.