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Radio: The Emotional Multiplier

Key Findings from ‘Media & the Mood of the Nation Study’

The findings deliver a potent reminder of the influential emotional role that radio plays in people’s lives and suggest that, beyond its current tactical function, the medium should be given far greater consideration for brand communication plans

emational-multiplier

 

Radio: The Emotional Multiplier (595 downloads)

 

Emotional Multiplier coverage in the trade and national press:

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