Main:   020 7010 0600   Clearance:   020 7010 0608

Our Tools

  • Brand music navigator

    Brand music navigator

  • Case studies

    Case studies

  • Radio adfinder

    Radio adfinder

  • radioGAUGE Predict

    radioGAUGE Predict

  • Mapping


  • ROI Predict

    ROI Predict

  • Ads database

    Ads database

  • Snapshots


  • Station search

    Station search

Silver for Radiocentre at ARIAS

Silver for Radiocentre at ARIAS

Radiocentre took Silver at the ARIAS (Audio and Radio Industry Awards) in Leeds. At a star-studded night where commercial radio came away with eight golds, the ‘See Radio Differently’ campaign was awarded in the Best Marketing Campaign category. The initiative used songs to target individual senior marketers reminding them of the power of advertising on radio. By micro-targeting these CMOs, including Unilever’s Keith Weed and John Lewis’ Craig Inglis, the campaign proved to reluctant marketers that radio really can make them, and their brands, famous.

BBC Radio 1Xtra Street Studio took Gold in the marketing category and Bauer went home with Bronze for Superhero Day.

Lucy Barrett, Radiocentre’s Client Director said, “We are so proud to have won Silver for our bold campaign reminding advertisers what radio can offer them. Radiocentre is particularly honoured to be recognised by our own industry, adding to the awards the team have already won in the advertising sector.” The campaign won a Cannes Lions earlier this year.

Christian O’Connell and Andrew Flintoff were the other big winners on the night, taking home two and three Golds respectively. Commercial Radio substantially increased its haul from 2016. For the second year running, the awards were held at the First Direct Arena in Leeds.

Radiocentre was also nominated for Team of the Year and Siobhan Kenny, Radiocentre Chief Executive, was nominated for Individual of the Year.

Email this to someoneTweet about this on TwitterShare on FacebookShare on LinkedInShare on Google+

Submit a Comment

Your email address will not be published. Required fields are marked *

Sound, commercial, sense.
Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now


Menu Title