Radiocentre took Silver at the ARIAS (Audio and Radio Industry Awards) in Leeds. At a star-studded night where commercial radio came away with eight golds, the ‘See Radio Differently’ campaign was awarded in the Best Marketing Campaign category. The initiative used songs to target individual senior marketers reminding them of the power of advertising on radio. By micro-targeting these CMOs, including Unilever’s Keith Weed and John Lewis’ Craig Inglis, the campaign proved to reluctant marketers that radio really can make them, and their brands, famous.
BBC Radio 1Xtra Street Studio took Gold in the marketing category and Bauer went home with Bronze for Superhero Day.
Lucy Barrett, Radiocentre’s Client Director said, “We are so proud to have won Silver for our bold campaign reminding advertisers what radio can offer them. Radiocentre is particularly honoured to be recognised by our own industry, adding to the awards the team have already won in the advertising sector.” The campaign won a Cannes Lions earlier this year.
Christian O’Connell and Andrew Flintoff were the other big winners on the night, taking home two and three Golds respectively. Commercial Radio substantially increased its haul from 2016. For the second year running, the awards were held at the First Direct Arena in Leeds.
Radiocentre was also nominated for Team of the Year and Siobhan Kenny, Radiocentre Chief Executive, was nominated for Individual of the Year.