New partnership forged by Haymarket and Radiocentre

Radiocentre has partnered with Campaign and Media Week publisher Haymarket to launch a brand new audio category for Campaign’s Media Week Awards.

These well respected awards recognise agencies and media owners for their innovation, creativity and business impact and are judged by their peers from within the industry.

Audio is becoming ever more important to advertisers. Radio listening is at near record levels, digital broadcasting, streaming and podcasting are booming and the latest developments in technology – from targeted dynamic audio through to voice interaction and voice search – are driving this channel forward at a pace. And the scale is huge. So, be it sound, voice, music or audio branding, most of the UK’s leading advertisers are tapping into audio as an effective brand building tool.

The new Best use of Audio category recognises innovation, creativity, planning, use of data and consequent business results through having an effective and smart audio strategy. The judges will be looking for examples of an advertiser, agency or media owner having creatively used the medium and put ambitious use of audio at the heart of a campaign.

Lucy Barrett, Client Director of Radiocentre says: “The Best use of Audio award is a fresh and exciting way for agencies and sales teams to achieve richly deserved external recognition for their great work in audio. This new award will ensure audio is made more of a hero and we are looking forward to celebrating with the winners in October.”

Entries for the Best Use of Audio, along with the rest of the Media Week Awards, are now open and you have until 29 June to submit your work. The awards ceremony will take place on 12 October.

Enter the awards here.