Daily Press Summary | Thursday 21st June 2018

Cannes Perspectives: Ideas are power
Radiocentre’s Lucy Barrett writes for Campaign on how the power of integrated creativity means the best cross-channel campaigns build brand effectiveness, with creative synergies between TV and radio ads delivering ROI.
Campaign (£)

Brands missing out on potential $45bn in profit by failing to optimise media budgets
Cannes Lions 2018: New research from Ebiquity finds that if brands reallocated spend from outdoor, press and digital display to TV, radio and digital video they could improve marketing ROI by 4%.
Marketing Week

News UK, Guardian and Telegraph to launch joint digital ad sales house
In a rare display of unity, News UK, the Telegraph and the Guardian are to offer joint digital ad sales as they seek to offer better scale, a cleaner supply chain and easier buying options for advertisers.
Mediatel

News UK, Telegraph and Guardian tie-up is a ‘stepping stone’ to higher standards across digital advertising
The Guardian, News UK and the Telegraph are looking to rival Facebook and Google with the launch of a joint ad platform that will allow advertisers to directly access and buy data and inventories.
Marketing Week

BBC bans all-white shortlists for top jobs
BBC managers will be required to undergo cultural awareness training under a drive to boost the careers of ethnic minority staff.
The Times

Google launches new Podcast app for Android
A new app dedicated to Podcasts has launched on Google’s Android platform, and via Google Assistant.
Radio Today

BBC’s Christmas ad wins gold Cannes Lion in Film Craft
BBC One’s “The supporting act,” created by BBC Creative and produced by Blinkink, was the only UK campaign to win gold in the category. It also scooped a silver Lion.
Campaign (£)

Pride in London remakes ‘Somewhere Over the Rainbow’ in moving portrait of defiance
Created by BMB, the two-minute film follows individuals from the LGBT+ community who are still facing challenges such as hate crime and online bullying.
Campaign (£)