The total number of commercial radio listeners has edged back ahead of the BBC, Rajar’s figures for first quarter of 2017 reveal. The total commercial radio listeners was 34.5 million a week, or 63.9% of the population, just ahead of the BBC’s 34.2 million a week, or 63.3% of the population. Commercial Radio’s share of hours is also up, at 44.6% (from 43.2% in the first quarter of 2016).
The BBC’s share of hours remain higher than commercial radio’s, however, at 52.8%. This figure has declined from 54.1% in the first quarter of 2016.
Other notable findings from Rajar include the following:
- Total reach for all radio is flat at 89.3% (same as the first quarter of 2016) but total hours of listening are up slightly – so as a result average hours per listener went up to 21.2 hrs a week (from 21 hrs a week in the first quarter of 2016)
- Total digital listening is 47.2% (up from 44.1% in the first quarter of 2016).
An infomatic illustrating Rajar’s key data for Q1 2017 can be found here.