For the second year running Radiocentre has been twice shortlisted in the Trade Body Research category of the Media Week Awards. The projects ‘Radio: the Brand Multiplier’ and ‘Getting Vocal’ are up against entries from Newsworks, IAB UK and Magnetic.
Launched in November 2016, ‘The Brand Multiplier’ used theories from Byron Sharp’s popular How Brands Grow to provide new measures showing how radio drives brand growth alongside TV. Since launching it has been toured to over 20 media agencies.
‘Getting Vocal’ launched in May this year and was the first UK study into household penetration and usage of the Amazon Echo. It revealed how voice-activated devices have already become widely established and demonstrated the dominance of audio entertainment and advertising. It has attracted significant media coverage and helped place radio at the heart of an exciting technological future. Last year Radiocentre won Silver and Bronze in the same category.
The shortlist has also been announced for the new Best Use of Audio category, which is being sponsored by Radiocentre. The shortlists sees Global nominated twice, alongside Atlantic Records, 20th Century Fox and Sport England for This Girl Can.
Radiocentre’s Planning Director Mark Barber said “To have two research projects shortlisted in a highly competitive category is great news. Getting Vocal shone a light on the importance of audio for brands, and the new Best Use of Audio category is a sign of how marketers are renewing their focus on audio and celebrating it.”
See the full Media Week Awards shortlist here.