With its huge reach, low ad avoidance and ability to reach people at relevant times, radio is a strong call to action medium. Following increased demand from agencies and advertisers on how to use radio to optimum effect to drive response, Radiocentre has launched a new microsite.
Ofcom has published a statement confirming that the UK’s three national analogue FM and AM commercial radio licences will qualify for a further five-year renewal.
Radiocentre has made its mark on the Media Week Awards shortlist, receiving not one but two nominations in the Trade Body Research category.
The Cannes Creative Effectiveness Lions award campaigns that have shown outstanding creativity and have delivered effective outcomes for clients.
Given that 19.4 million people in the UK now listen to audio through digital platforms, digital audio (which covers internet radio, music streaming services and podcasts ) has placed itself firmly on the media map.
The latest audience figures (Q2 2016) have been released by RAJAR, the body responsible for measuring radio audiences in the UK.
Radiocentre Chief Executive Siobhan Kenny takes a look at what has been achieved so far this year, assesses the impact of the current political situation on commercial radio and looks forward to what’s still to come in 2016 for Radiocentre and the industry.