Radiocentre News

The Tuning In sessions you NEED to catch up on

Over the last few months, nearly 8,000 people have tuned in to Radiocentre events. You can re-watch highlights from all of them in our Tuning In hub now.

Since the pandemic began, there have been five different Tuning In events. In May, Radiocentre launched one of the audio industry’s first livestream conferences, which saw audio and advertising experts record sessions from their homes. Since then, the industry body has hosted four further sector specific events, with Tuning In Automotive, Finance, Retail and Travel.

The Tuning In sector events can be watched back in their entirety, along with great sessions from May’s Tuning In Livestream. Visit the hub now to see the events in full. Here are some of the highlights:

Craig Inglis

The former John Lewis Customer Director discussed his time at the iconic retailer, his experience of advertising through a downturn and what he learnt from making the legendary John Lewis Christmas campaigns.

Ronan Keating and Harriet Scott

The Magic Breakfast duo discussed their experience broadcasting from home throughout the crisis, with Tony Moorey, Group Content Director for Magic and Absolute Radio at Bauer Media.

Mark Barber

Radiocentre’s Planning Director launched new research study Building Shelf Awareness, which explores the role radio can play in boosting FMCG sales.

Daniel Finkelstein

The Times columnist and member of the House of Lords provided a political overview in these uncertain times, providing both insight and humour to the complicated topic of politics.

Jo McCrostie

Global’s Creative Director Jo McCrostie explored the importance of tone of voice when advertising in these strange times. The session provided insight for marketers and advertising creatives alike.

Geoff de Burca

Back in May the Chief Strategy Officer at MediaCom looked at the impact of the pandemic, what might come next for advertisers and future trends that may shape the sector.

Amy Wadge with Swarzy

Grammy Award-winning artist and Thinking Out Loud co-writer Amy Wadge discussed the role radio has in making or breaking a hit song.

The Tuning In sector events can be watched back in their entirety, along with great sessions from May’s Tuning In Livestream. Visit the hub now to see the events in full.