Industry News

Latest Aerial Award Winner

The winner of the latest Aerial Award is WCRS with their ‘Potatoes’ spot for NHS Blood & Transplant. The ad was picked by this month’s judge Martin Loraine, deputy ECD at Abbott Mead Vickers BBDO. Congratulations to the winning team behind the ad, Tom Dixon and Jo Griffin.

Here’s what he had to say about the winning campaign: “The writer/director Billy Wilder had a rule: “Grab ‘em by the throat and never let ‘em go.” And that’s why I chose this spot, for NHS Blood & Transplant. Here is a tight script – drama, totally at the service of the message. A simple but arresting narrative technique, too. And a single voice backed by sparse, meaningful use of special effects.”

Martin also encouraged creatives to See Radio Differently. You can read how here.

If you’ve worked on a great radio ad, enter here now for your chance to win.