Daily Press Summary | Wednesday 29th September 2021

AdGreen’s free carbon calculator goes live to help reach Net Zero
AdGreen, the Advertising Association’s initiative, has launched a free carbon calculator to help advertising production companies reach Net Zero and reduce their impact on climate change.
Mediatel

New DAX report reveals digital audio role in media plans
A new study from DAX conducted by MTM, has explored advertisers’ and media agencies’ views on digital audio in 2021 and beyond.
Radio Today

Global: podcasts starting to ‘punch at the same level’ as radio
The pandemic has accelerated a long-term trend of UK listeners consuming more digital audio, while advertisers are taking the medium much more seriously than before with more media spend and strategic attention, Global has found from a high-level industry survey.
Mediatel

Bayer consolidates global $800m media account into MediaCom
WPP agency picks up key markets from rivals PHD and Dentsu.
Campaign (£)

Will EV brands look to capitalize on Britain’s fuel shortage?
Petrol station queues, boarded-up pumps and limits on fill-ups. This week Britain has been gripped by a fuel crisis that has not only led to panic buying petrol, but also attempts to panic buy electric vehicles (EV).
The Drum

TikTok urges brands to ‘stop making ads and start making TikToks’ with suite of new creative tools
New features include TikTok Creator Marketplace, a Branded Content Toggle and Reach & Frequency buying option.
Campaign (£)

How the Channel 4 outage proves the relevance of linear television
This past Saturday,a number of UK linear channels including Channel 4, Film4 and Channel 5 were knocked offline by a technical fault that lasted over an hour.
The Drum

Tim Pearson departs as Sky Media boss in shock move
Tim Pearson has stepped down as managing director of Sky Media in a shock move – six months after he started.
Campaign (£)

Nando’s and Deliveroo chiefs join hospitality council to help crisis-hit UK sector
Burger King and Starbucks leaders also sign up to new body to discuss mounting challenges.
The Guardian

Google’s control of advertising ‘is harming consumers’
Google dominates the online advertising industry to such an extent it is harming consumers by pushing up prices for goods and services, a report says.
The Times (£)

When Radio Caroline ‘had bigger audience than the BBC’
It was the floating pirate radio station whose mission to was to transmit rock ‘n’ roll to the masses and claimed to have 39 million loyal listeners just six months after launching.
Daily Mail

Have you seen this?
Over half of commercial radio listeners who work full time from home agree that when they hear something advertised on the radio they will often look it up online. Providing a huge opportunity to engage with this previously difficult to reach audience.
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