Daily Press Summary

Daily Press Summary | Wednesday 19 June 2019

The rise of new consumer tribes
Neuroscience research from Radiocentre found that when people heard ads that had a connection with something they were doing at the time, engagement rose 23 per cent.
Raconteur

David Clementi: overhaul licence fee negotiations
BBC Chair demands end to “extremely poor” shotgun agreements.
Broadcast (£)

Union JACK radio appoints first Director of Comedy
Geoff Rowe, Founding Director of Leicester Comedy Festival, has been appointed as Union JACK’s first Director of Comedy.
Radio Today

IPA report reveals adland’s creative effectiveness crisis
Creatively-awarded campaigns are the least effective they have been in over two decades of data analysis – largely a result of short-term thinking.
Mediatel

Bauer launches MOJO Innovators podcast with Jaguar
Bauer Media has launched the MOJO Innovators podcast with Jaguar as its commercial launch partner.
Radio Today

Why aren’t media agencies supporting the regional news industry?
Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin – yet strategic investment in local communication can drive spectacular results.
Mediatel

High Peak Radio and Ashbourne Radio sold
The two stations will be added to the group that currently consists of Imagine Radio, Durham Radio and Alpha Radio.
Radio Today

New media brands thrive on user experience
Online businesses looking to grow are competing for modern customers’ hearts.
Financial Times (£)

Blog: Is there a future for local radio?
In a time of unprecedented disruption in the audio world, should we think again on local radio?
David Lloyd

US: SiriusXM and SoulCycle to launch SoulCycle Radio
SoulCycle radio will feature playlists created by SoulCycle’s instructors, mixed with inspirational messages on mindfulness and healthy living.
Billboard