Daily Press Summary | Tuesday 16 July 2019

A Week in My Life: Laura Busson, Senior Executive Producer at Hits Radio Breakfast
Laura Busson is Senior Executive Producer, broadcasting live from Manchester on weekday mornings, and we found out what her week was like in the run up to launch day.
Prolific North

Kirsty Wark: I knew early on that women had a sell-by date at the BBC
The broadcaster and novelist, 64, considers what her younger self would make of her today.
The Telegraph (£)

Influencer or fraudster? How to know the difference
Influencer marketing has the potential to drive positive outcomes for brands, but realising them requires action.
Mediatel

Everything that matters this morning
Radiocentre’s campaign to promote new research is featured in today’s MW news round-up.
Marketing Week

Facebook invests in spam ad crackdown following Martin Lewis settlement
Facebook has launched a feature that will let users more easily report ads they believe to be scams within the social network’s walls, as well as investing in a dedicated team to tackle the issue.
The Drum

Ageism in advertising: Serve my interests, not your lazy profiles
Vicki Maguire, Chief Creative Officer at Grey London, says she’s the generation who invented rave culture, but advertising thinks they’re cholesterol-riddled harpies who can eat only soft food.
Campaign (£)

Brits lack financial savvy and obsessed with instant gratification
OMD and News UK’s report finds that consumers are assuaging Brexit worries with luxury purchases.
Campaign (£)

4.5 million Britons watch Cricket World Cup final on Channel 4
Viewing peaked for drama of super over but still lagged behind Wimbledon final.
The Guardian