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Introduction To Radio Advertising

An Interactive Workshop for Media & Creative Professionals

The ‘Introduction to radio advertising’ workshop is aimed at media planners/buyers, creative agency account planners/account managers, and advertiser brand managers with little or no experience in radio.

This full day interactive workshop is designed to immerse delegates in all aspects of commercial radio advertising, including:-

  •          Radio in the wider media context
  •          Radio’s unique communication strengths and potential strategic roles
  •          Best practice planning and creative insights
  •          The role for branded content
  •          Measuring the success of your campaign

It also includes an afternoon visit to a commercial radio station in London to develop understanding of how programming and advertising work together

Throughout the day delegates will put learnings into practice by working on a specific brand brief and during the afternoon station visit they will work with the commercial programming teams to write and record a spot or promotional trail for the same brand.

Our Introduction to Radio Advertising course is free of charge for UK advertisers and agencies as well as Radiocentre member stations. For everyone else our standard charge is £300 + VAT, including lunch and a visit to a London radio station.

Some things past delegates have said about our course:

“Excellent session – probably one of the most engaging sessions of training I’ve been to. LOVED RECORDING THE ADVERT”

“A dynamic and fun day, filled with information which will be very useful to our business”

“Great course – would fully recommend”

For a place on an Introduction to Radio Advertising training day please select your preferred date below. For any further information please get in touch with Athena.

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june

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september

21sepAll DayIntroduction to Radio Advertising September 2017

october

19octAll DayIntroduction to Radio Advertising October 2017

november

30novAll DayIntroduction to Radio Advertising November 2017

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Athena Sofos

Athena Kyprianou

Company Executive Assistant

athena.kyprianou@radiocentre.org

020 7010 0710

Read more

june, 2017

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