Abbott Mead Vickers BBDO’s Bridget Angear has written for marketing and advertising publication Campaign on the emotional connection radio has with its listeners.
Angear – the agency’s joint chief strategy officer – spoke at Radiocentre’s Tuning In conference last month and has now put pen to paper to write about her love for radio. Discussing the “primal” connection it has with listeners, she states that “radio is better for our brains than Twitter or TV”.
Read Bridget’s full article for Campaign here. You can also watch her in action at Tuning In 2017 below.