Silver for Radiocentre at the Media Week Awards

Radiocentre has won Silver in the Trade Body Research category at the Media Week Awards for Radio: The Brand Multiplier. The research project, which built on the theories of Byron Sharp, demonstrated radio’s role in expanding a brand’s share of mind and mental associative network when used in combination with TV. Magnetic’s research with Enders on short-termism took Gold.

Media agency the7Stars won gold in the inaugural Best Use of Audio category which was sponsored by Radiocentre. Their campaign, How Ed Sheeran broke records…and the charts used audio in media to tease and reveal that – after a year out – Ed Sheeran was back with two new singles which subsequently reached numbers one and two in the Official Charts in his first week, something never accomplished by another artist before.

Best Use of Audio was a new category, which set out to recognise innovation, creativity, planning, use of data and consequent business results through having an effective and smart audio strategy, with the judges looking for examples of where an advertiser, agency or media owner had creatively, intelligently used the medium and put ambitious use of audio at the heart of a campaign. Mediacom took Silver for their campaign Action Counter Terrorism and Channel 4 went home with Bronze for The World’s First Audio Personalised Advert.

The big winners of the night were Goodstuff Communications which won Media Agency of the Year and DCM which took home Sales Team of the Year. ITV collected the Grand Prix for I am Team GB for the National Lottery as well as two golds, a silver and a bronze for the campaign, which involved the broadcaster switching off all its channels for an hour to get Britons off the sofa and doing sport.

Listen to our podcast from the night:

https://audioboom.com/posts/6391280-media-week-awards-special