Script clearance improvements at Radiocentre

Radio is a responsive, fast paced medium which allows you to write an ad in the morning and get it on air the same day. For Radiocentre’s clearance team, the clock is always ticking. From the moment the campaign is uploaded to our site, the “Clearance Countdown” commences.

Our target for a first response is clearance or advice within 24 hours from script upload. In actuality, we process the vast majority of ads within this timeframe (approximately 95%). In a typical month, we’ll handle around 2,500 scripts and around 94% of these are approved in less than 24 hours. In fact, around 77% of scripts are given a final approval in less than 8 working hours.

If you need an even faster turnaround, the Fast Track service is designed to get those last minute ads on air quickly, offering a 2 hour turnaround from final campaign and substantiation upload to approval.

To speed things up even more, we’re launching a new ‘wizard’ approach to uploading scripts today, aimed at making the process of submitting ad campaigns for approval faster and easier. We’ve been trialling the upgrade with some of our regular submitters and have had a really positive response, so we hope you like it too. Any questions or comments? Let us know on clearance@radiocentre.org