Media campaign ROI calculator
ROI Predict has been has been developed to allow advertisers to estimate overall campaign ROI from a multi-media campaign based on two sets of inputs: the nature of the brand and how budgets are allocated across media. It is based on the industry averages derived from analysis of total campaign ROI for 132 campaigns featured in the award-winning ROI Multiplier analysis and is designed as an initial planning guide. Please note, it is not intended as a replacement for on-going brand-specific econometric analysis. For more information about the research and the data included, please click here.
This calculator reflects the fact that some sectors have lower average ROIs than others (e.g. FMCG vs. Retail) however the underlying media response curves (the change in ROI as money moves from one medium to another) have been estimated jointly for all sectors. The optimum share for radio does depend on where money is moved from. If additional funds come from press, campaign ROI will peak when radio’s share of budget is 14%. But if additional radio funding comes from TV, overall ROI will still be climbing when radio has a 20% share of campaign budget. If the optimum share of budget for any medium is exceeded, campaign ROI will decline.
For more information about the research and the data included, please click here.
A range of factors can influence campaign ROI, including fixed factors like the nature of the brand. Choose an option from the drop down menu in every field to ensure that the data best represents your brand.
How media budgets are allocated across media is a highly influential factor in designating overall campaign ROI - and is entirely within the control of the advertiser. The focus of our study was radio so all of the case studies featured the medium. As with any modelling results, we can only be confident they apply to the situations which our dataset included, hence campaigns need to feature ALL of the listed media below within the specific spend ranges featured in the original analysis (detailed on the sliders).
For small increments please click on slider and use arrow keys.