Radiocentre is helping to co-ordinate the latest appeal by the Disasters Emergency Committee (DEC) across commercial radio, in response to the humanitarian crisis in East Africa.
The DEC and Radiocentre have recorded 10, 20 and 30 second messages, voiced by actor Tamsin Greig.
Stations wanting to promote the donation appeal online are urged to use this link to push donations: https://www.dec.org.uk/?utm_source=Radiocentre&utm_medium=link&utm_campaign=A016&utm_content=RadiocentreMain
Radiocentre says: “Stations are not obliged to take any action, but we hope that this desperate situation encourages them to participate on humanitarian grounds. A 10, 20 and 30 second version of the appeal are all included in the link. The DEC would be grateful for the copy to be played as often as possible, with a particular emphasis on next week.”
Any stations wishing to publicise the appeal online are urged to use the link above so the DEC can track the donations that commercial radio has helped to initiate.
The spots have been distributed via Audiotrack and can be found with the JCN 2439556. Anyone who cannot access Audiotracks should contact George Butler on George.firstname.lastname@example.org.