Radiocentre calls on regulators to properly protect consumers

Radiocentre is launching a new campaign to create a more effective approach to protecting and informing consumers in financial, motoring and retail advertising.

The industry body for commercial radio has announced that it will work closely with consumer organisations, European regulators, UK Government, advertisers, agencies and other industry bodies, to find an alternative and better way to protect consumers than the current on-air warnings.  Radiocentre says current radio advertising regulation imposed by European law* and enacted by the UK Government , results in barely comprehensible, garbled warnings on advertisements which baffle listeners. 

For full details please click here for the press release or call Lucy Goodwin at Reputation Communications on:    07961 452558 or email: lucy@reputationcommunications.com