Radiocentre at Cannes Lions

The third week in June is an important one in the Adland calendar: it’s Cannes Lions – the international festival of creativity where the best work from around the world is awarded and celebrated.

For Radiocentre, Cannes Lions is an opportunity to gain a global perspective of radio and the wider world of advertising creativity and media trends. Monday night saw the Radio Lions announced, with 2 Gold Lions awarded to Ogilvy & Mather for the Dove ‘Self-conscious’ campaign and a Bronze Lion to J Walter Thompson for Katkat ‘Christmas Break’.

The Grand Prix went to Ogilvy & Mather Johannesburg for KFC ‘The Everyman Meal’. Radiocentre’s Head of Creative Developmemt, Clare Bowen and Client Director, Lucy Barrett have been on the Croisette meeting the radio Jury and other industry figures. Some of them have agreed interviewed them to be part of our Cannes podcast.
First up is Jo McCrostie, creative director at Global who was one of two UK judges on the radio jury who has a string of Radio Lions to her name.

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Robert Abel is Managing Partner at content agency Somethin’ Else and a Radio Lions juror. Clare caught up with him to get his view on the Dove campaign and tips for increasing your chances of winning at Cannes.

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Tom Eymundson was the President of the Radio jury and has a voice we could listen to all day. Clare managed to grab him to a quiet terrace to talk about his experiences of leading the jury, on getting into the radio industry and why innovation isn’t everything.

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Tracey Follows is Chief Strategy and Innovation Officer at The Future Laboratory and Judge of the Creative Effectiveness Lions. Clare took some time with her discuss what the Creative Effectiveness judges were looking for, what made John Lewis’ Monty the Penguin truly Grand Prix-worthy, and why this could be the most Shazammable podcast of all time.

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UK Radio Gold Winners at Cannes

Listen here to the three ads by Ogilvy & Mather for ‘Dove’ that won Gold at Cannes Lions.

Dove – ‘Tongue’ 

Dove – Breathing

Dove – Blinking

Grand Prix Winners at Cannes

Ogilvy & Mather Johannesburg took home the Grand Prix in the Radio Lions contest for a KFC campaign that humorously reassured men that they are still manly even if they occasionally do unmanly things. The campaign advertised the chain’s “Every Man Meal.” Listen to them here: