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Part of our work involves making the radio industry future-proof. We are in frequent contact with the government to address all policy issues that impact on commercial radio. We make sure that the industry is involved in all conversations about the evolving media landscape.

Our Priorities:

  • We lobby for clearer consumer messaging in radio ads for the benefit of both advertisers and listeners
  • We want to secure local commercial radio’s place as an essential part of the UK media landscape
  • We aim to ensure that commercial radio benefits fully from government initiatives wherever possible
Codes of Practice: Principles of Editorial Practice

Commercial Radio – Principles of Editorial Practice


Commercial radio’s code of practice on editorial principles


Codes of Practice: Premium Rate Interaction

Commercial Radio – Premium Rate Interaction


This Code is intended to provide a set of guidelines and advice to radio broadcasters that
use, or are considering using, premium rate services.


HMRC Guidelines


HMRC Guidelines

The radio industry has an agreed set of guidelines with HMRC regarding the employment and tax status of people working in the sector (available below).  For more information and more detailed guidance notes contact


Action Stations

Radiocentre regularly reviews the public value that commercial stations provide to UK audiences. The most recent Action Stations report was launched at an event in the House of Commons in October 2016.  It includes data gathered directly from commercial radio stations and from a major survey of commercial radio listeners undertaken by Kantar Media.

Action Stations 2016 is available here.

2017 - DCMS Public Service Broadcasting Contestable Fund Consultation

Radiocentre response to the Department for Culture, Media & Sport Public Service Broadcasting Contestable Fund Consultation.


2016 - Ofcom Community Radio Consultation

Radiocentre response to Ofcom ‘Community Radio: Future Licensing and Technical Policy’ consultation.


2014 - DCMS Community Radio Consultation

In response to proposed deregulation of community radio advertising restrictions Radiocentre focuses primarily on revenue and the need to ensure an appropriate and sustainable balance in the UK radio market, in order to retain a clear distinction between different sectors and ensure financial stability for commercial radio companies.



2013 - DCMS consultation on media ownership and plurality

Radiocentre argues that any future regime must consider online news and the BBC, and should focus solely on plurality in news and current affairs. It also opposes the introduction of periodic reviews leading to some form of market intervention.



2013 - DCMS consultation on classifying the creative industries

This document is the Radiocentre response to the proposed changes to classifying and measuring roles within the Creative Industries by DCMS.



2013 - Letter on High Level Proposals for an FCA regime for consumer credit

Radiocentre has responded to a recent consultation to examine how the Financial Conduct Authority (FCA) plans to commence duties to regulate consumer credit once the Office of Fair Trading (OFT) is abolished in 2014. The response focussed on giving the FCA giving details of a Radiocentre research project to fully understand the effect of different levels of mandatories in advertising and how best to ensure the consumer is sufficiently informed and protected where appropriate.



2013 - Lords Select Committee on Plurality

The Radiocentre response to the Lords Select Committee call for evidence on media plurality examines : the implications of the rapid growth of online and multi-sourcing of news; the need for plurality reviews to focus on news and current affairs; the unique nature and impact of news on commercial radio; and the necessity to exclude local media from the proposed ‘periodic reviews’ of plurality.

2012 - Lords Communications Committee Inquiry into Media Convergence

Radiocentre written submission to the Lords Select Committee on Communications Inquiry into media convergence and its public policy impact. The submission gives views on commercial radio’s role in media convergenge and future challenges for the sector.



2012 - CMS Commitee Inquiry into support for the creative industries

Radiocentre has submitted evidence to the Culture, Media and Sport Committee inquiry into support for the creative economy. The inquiry will examine whether and how government policy supports and strengthens the creative sector, Radiocentre has called for key areas to be addressed to shape a framework for growth and investment that secures a healthy future for the sector.



2012 - DCMS Communications Review Consultation

The 2012 DCMS Communications Review consultations on different parts of the media sector aim to contribute to legislation which will ultimately form a draft Communications Bill. The Radiocentre response examined several areas of legislation which impact upon commercial radio, seeking to provide Government with the clear policies on how to on support further growth in the radio sector.



2012 - Consultation on Department for Transport: Traffic Orders - Simplifying the process

Radiocentre welcomes the Department of Transport’s proposal to modernise the process of publicising traffic notices. We responded to outline the case for utilising commercial radio as a central channel for communicating notices from traffic authorities, principally because of its extensive reach, ability to target specific geographic areas and communities and competitive price.



2012 - Radiocentre response to Government Introducing a Statutory Register of Lobbyists consultation

Radiocentre agreed that greater transparency is important for the lobbying industry, and that the third-party consultant lobbyists should register their interests and representations on a register. Trade bodies, which in their very nature are transparent in their representations, would not need to be part of such a register.



2012 - Written evidence to the Culture Media and Sport Committee Inquiry into Media Plurality

Radiocentre’s rsubmission to the Culture Media and Sport Committee Inquiry into Media Plurality



2011 - Ofcom consultation on undue discrimination between broadcast advertisers

Radiocentre submitted a short note to Ofcom welcoming the rules and guidance on prevention of undue discrimination between broadcast advertisers, with the caveat that broadcasters will still require the flexibility to manage advertisers and their messages in different ways.



2011 - Ofcom consultation on media plurality

In October 2011 Jeremy Hunt wrote to Ofcom regarding the options for measuring media plurality in future. Ofcom sought views on this issue and Radiocentre submitted a short response highlighting the need for flexibility; consideration of news impact; the presence of the BBC; and use of multiple sources for news.



2011 - DCMS Communications Review

The Government published an ‘open letter’ on the priorities for a new Communications Bill. Radiocentre responded by highlighting the role of radio in supporting growth in other creative industries (most notably music), and the need to improve the legislative framework around content regulation; radio licensing; advertising regulation; and the role of the BBC.



2011 - DCMS Local Media Action Plan

Radiocentre welcomed the Coalition Government’s focus on local media and a key part of its overall media policy and action plan. However, it questioned the wisdom of intervening to establish an additional tier of local television, through public funding, legislative changes and market incentives.



2011 - Review of Government Communications

While acknowledging the need for Government to review its communications spending, Radiocentre argued that radio should remain at the heart of its direct communications strategy. This will ensure that key Government messages are conveyed effectively and efficiently, while representing unbeatable value for money.



2010 - The Scottish Digital Network Panel

Radiocentre questioned the scope, purpose and funding of a Scottish Digital Network, alongside existing media outlets. It believes that more clarification is required on the nature of this intervention and until that takes place, it is difficult to draw clear conclusions as to its potential impact.



2010 - DCMS Product Placement Consultation

Radiocentre supported the proposal to enable product placement on television, but emphasised the need to ensure that commercial references in radio are also deregulated.



2010 - Lords Communications Committee inquiry into digital switchover
Radiocentre highlighted the benefits of digital radio and opportunities for radio from the Digital Economy Bill. But it also but acknowledged the need for stations on FM to have a more certain future, as well as the challenges of planning and funding digital radio coverage.









2009 - DCMS consultation on 'Sustainable independent and impartial news; in the nations, locally and in the regions'

In 2009 the (then) Labour Government was considering the options available to secure news provision in the nations and regions. This included the potential sharing of the BBC licence fee with commercial broadcasters. Radiocentre was broadly in favour of this approach, but also stressed the need for less regulation on commercial broadcasters.



2009 - DCMS Consultation on Community Radio Licensing

Radiocentre rejected the proposals from DCMS to liberalise the restrictions on community radio stations.



2009 - CMS Committee Inquiry into the future for local and regional media

Radiocentre considers how commercial radio can contribute to a strong and plural local media ecology in the context of DCMS digital ambition for radio.



2009 - BCAP Code Review

Radiocentre supported the review and revision of the broadcast advertising code, which is overseen Advertising Standards Authority’s Broadcast Committee of Advertising Practice (BCAP).



2009 - Conservative Review of the Creative Industries

Radiocentre provided a broad submission on the importance of a strong commercial radio sector, with a digital future and sitting alongside a more tightly regulated BBC, within the UK’s creative industries.



2009 - OFT Review of local and regional media mergers

Radiocentre emphasised the disproportionate level of regulation faced by commercial radio, as this is preventing consolidation that is essential if local radio stations are to continue to invest in content and thrive in a digital age.



2009 - Conservative Party consultation on 'Creating viable local multi-media companies in the UK'

In 2009 the (then) Conservative opposition consulted on possible measures to create stronger local media companies, though a range of interventions and regulatory changes. Radiocentre was sympathetic to many of these proposals, particularly around liberalisation of local media ownership rules.



Matt Payton

Matt Payton

Director of External Affairs
020 7010 0652
Michael Ireland

Michael Ireland

External Affairs Manager 020 7010 0651
Sound, commercial, sense.
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