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12th June 2013
The first Encounter of MEDIANE (Media in Europe for Diversity Inclusiveness) was attended this week by RadioCentre as guests of the Association of European Radios (AER). The joint European Union and Council of Europe MEDIANE Programme main objective is to promote the importance of developing innovative, diverse and inclusive ways of media content design and production. The conference gathered together over 70 journalists, media owners, policy managers, editors, trainers, diversity managers from all over Europe for 3 days in Cyprus. Held in the Chateau Status within the United Nations Buffer Zone in Nicosia, the event was co-organised by the Council of Europe and the Cyprus Community Media Centre (CMCC).
The conference was the first in a series of meetings to discuss, plan and implement a tool for self-monitoring of diversity across Europe to encourage media organisations to facilitate inclusion practices into their everyday outputs. Speakers invited to share their own organisations practices of diversity strategies included; Robin Elias, Managing Editor at ITN, Yasir Mirza, Head of Diversity and Inclusion at Guardian News and Media, Lydia Lange, Diversity Manager from RBB (German public television and radio) and Nadia Bellardi Vice-President, CMFE (Community Media Forum Europe). Participants included representatives from RadioCentre, BBC, Guardian, ITV, AER (Association of European Radios), NUJ (National Union of Journalists) and ranged from public and private broadcasters in TV and radio, print and online journalism to bloggers and political activists.
Participants took part in workshops and group work to share best practice ideas to formulate strategies for incorporating diversity principles into media outputs. The group work was an opportunity not only for participants to understand how other media professionals from different backgrounds tackle diversity and inclusion but most crucially brings together a range of experience and insights from varied media sectors. This feedback will now be taken away by the MEDIANE project group to utilise in the next phase of producing a monitoring tool and index of diversity examples.
“This first encounter of the MEDIANE project was pivotal”, said Diane Kemp, Council of Europe MEDIANE Consultant. “That's why the Council of Europe invited such a broad range of interested parties. We have journalists and news managers, representatives from different media networks as well as from the mainstream, minority and community media sector, educators, unions and regulators. Their 'buy-in' to a more inclusive news reporting is vital.”
MEDIANE plan a series of meetings across Europe as the self-monitoring tool and index develops. They are also encouraging practicing journalists to participate in a funded exchange program to strengthen and enlarge their competences in terms of journalism training and practice or media content production with the view of including diversity and non-discrimination in their everyday practice. For further details see here
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