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25th November 2013
Absolute Radio have signed a deal with Switzerland Tourism and Crystal Ski Holidays to fly the Christian O’Connell Breakfast show, along with five lucky listeners and their partners, to Saas-Fee resort for a ski holiday with a twist. Winners will join the team on location as the station’s flagship programme broadcasts deep from the Swiss Alps.
The Breakfast show will complete their final giveaway on Friday 6th December live from Saas-Fee, allowing the last listeners to fly over the following day. Winners will then take part on the show from the slopes on Monday 9th Dec. All flights, first class rail transfers, accommodation, breakfast and evening meals, lift passes and skiing equipment rentals are included.
Listeners will be directed to a smart hub dedicated to Switzerland Tourism and Crystal at absoluteradio.co.uk where they will pre-register for the competition. Christian will then bring two applicants to air w/c 2nd December, each day, to win one of five ski holiday prizes for two.
Head of Promotions at Absolute Radio Katherine Knapp said: “This fantastic promotion is all about the original winter destination that is Switzerland. The incredible prize on offer from Crystal Ski Holidays, in conjunction with an on location broadcast of epic proportions will help to confidently deliver on the briefs of both clients.”
The package also features a secondary on-air competition for a ski holiday for two, courtesy of Crystal, which can be credited up-until March 2014, with additional online competition. Listeners will be able to find more information on Switzerland as a winter destination via the online smart hub with click throughs and digital assets for both brands. Further on-air promo trails, live reads and spotlights will feature across the Absolute Radio network.
Director of Switzerland Tourism Marcelline Kuonen said: “We are very proud and pleased that Switzerland will be the host of Absolute Radio’s first Alpine broadcast. It gives us a unique chance to showcase the Swiss winter in all its glory and introduce the listeners to one of Switzerland most spectacular Swiss ski resorts that is Saas-Fee”.
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