Latest Aerial Award winner announced

The winner of March’s Aerial Award is Abbott Mead Vickers BBDO with their ‘Multiple Bombings’ campaign for the National Counter Terrorism Policing HQ. The ad, which links to a podcast series, was picked by this month’s judge Micky Tudor, executive creative director and partner, CHI & Partners.

Here’s what he had to say about the winning campaign: “The image of a train smashing through an office block is just one part of this ad, but it is enough to make it my standout commercial. It’s hard to shake off – a haunting and epic visual of horror, devastation and destruction. In film, you could not create a spectacle with this impact without a Hollywood budget and director – and even then… It’s one of the things that’s powerful about radio and great about this ad. What’s more, it is deceptively well-crafted, with unsettling music, voices that feel genuine and a story that makes the adrenaline flow faster. It’s not easy to write ads that make you feel something, but this unnerved me a touch. My train home tonight won’t be the same.”

Micky also encouraged creatives to See Radio Differently. You can read how here.

The winning team behind the ad was Steve Jones, Martin Loraine from Abbott Mead Vickers BBDO.

If you’ve worked on a great radio ad, enter here now for your chance to win.