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Introducing the Brand: A blog by Clare Bowen

Introducing the Brand: A blog by Clare Bowen

Ben Foster of MC&C recently wrote for Campaign about the significance of unprompted brand-awareness  in the world of voice-activated technology. He advised that in a screen-free environment, saliency will be evermore important for brands,...
World Radio Day: ‘Radio is you’

World Radio Day: ‘Radio is you’

Today is #WorldRadioDay and 2017’s theme is ‘Radio is You’. Radiocentre’s George Butler explains why the listener’s unique relationship with radio continues to make it such a powerful platform for advertisers. IPA data shows...
Radiocentre’s CEO joins Radio Today’s round table

Radiocentre’s CEO joins Radio Today’s round table

Radiocentre’s CEO Siobhan Kenny rang in the new year by joining David Prest from Whistledown and Nick Pitts from JazzFM, at Radio Today’s weekly round table. Hosted by broadcasting legend Trevor Dann, this meaty...
Tony Cullingham talks to Radiocentre

Tony Cullingham talks to Radiocentre

January is a time of reflection and resolution. To get the year off on the right creative foot, we caught up with Tony Cullingham, who runs the advertising MA at Watford college. Tony is...
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