Industry News

Campaign Big Awards search for the best radio and audio ads

The Campaign Big Awards 2017 are now open for entries with a new category for the best use of radio and audio. Partnering with Radiocentre, the category will award ads that have created more than just noise, cutting through and demonstrating creativity worthy of these prestigious awards.

‘Best Radio/Audio’ celebrates the fact that delivering messages via audio has evolved exponentially in recent years, giving advertisers access to huge and more diverse audiences. But all too often audio can be the add-on to a comms plan, so the judges will be looking for ads that paint a picture and run riot with their imagination.

Radiocentre’s Client Director, Lucy Barrett said, “As new tech and voice activation increase the focus on brand sound, the importance of audio creative has never been greater. Our partnership with the Big Awards will support and champion great creativity in radio ads and demonstrate the effect that good audio work can have as part of a campaign.”

Aerial Award winners from the last year get free entry. Enter here before August 24.