Bronze in Cannes for Radiocentre’s Craig Inglis ad

Radiocentre’s ad encouraging Craig Inglis, Customer Director at John Lewis, to advertise on radio has won Bronze at Cannes Lions. The ad, created by Lucky Generals, was part of a broader campaign of songs targeting senior marketers, asking them to see radio differently and increase their ad spend on the medium.

The ad for Craig Inglis which mimics the breathy, slowed-down ballads that John Lewis uses in its Christmas campaigns, includes the lyrics “Why don’t you give radio a go, it can work wonders for John Lewis, you know?” Other ads in the ‘See Radio Differently’ campaign targeted Unilever’s Keith Weed, also nominated at Cannes, and Airbnb’s Jonathan Mildenhall. The spots ran across commercial radio stations including Classic FM, Smooth, Magic, Heart, Capital and Jazz FM.

Lucy Barrett, Radiocentre’s Client Director says: “We always wanted this campaign talked about in the right arenas. And it has but it doesn’t get much better than the Cannes Lions. We are very proud of the entire campaign which has made advertisers see radio differently.”

Ogilvy & Mather Johannesburg took home the Radio Grand Prix for three ads lamenting KFC’s decision to take its Double Down burger off the market.

The only silver coming back to the UK this year is for Global, which was awarded for “Mills and Boon 3D audio – immersive erotica for the ears”, for Harper Collins. There was also bronze for Grey London, for Tate Britain, “Gin Lane”.

To see all the Cannes Lions Radio winners, click here.

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