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Listener insight

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    Strike a Chord

    Creative insightStudies

    Radio is now part of a much wider audio ecology. There used to be two choices for listeners – live radio, or your own music collection.

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    Audio Now

    Listener insightStudies

    Radio is now part of a much wider audio ecology. There used to be two choices for listeners – live radio, or your own music collection.

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    Radio: The ROI Multiplier

    Ad effectivenessStudies

    In a world first, this study evaluates radio advertising effectiveness in detail in terms of revenue return on investment (ROI) across a broad dataset.

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    Turning Art into Science

    Creative insightStudies

    ‘turning art into Science’ aims to help advertisers and their agencies develop richer learning about radio creative effectiveness.

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    Radio: The Emotional Multiplier

    Listener insightStudies

    a potent reminder of the influential emotional role that radio plays in people’s lives and suggest that the medium should be given far greater consideration

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    Radio: The Online Multiplier

    Ad effectivenessStudies

    This new study suggests that one answer to the brand awareness challenge may lie offline – in creative uses of radio advertising

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    Making Waves

    Ad effectivenessStudies

    Aggregates the data from bespoke advertiser research and reveals how radio advertising can deliver results throughout the purchase funnel.

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    You Can’t Close Your Ears

    Ad effectivenessStudies

    How radio helps brands reach out, and cut through, in an “ad avoidance world”

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    Word of Mouse: Optimise Internet Search

    Ad effectivenessStudies

    Understand how radio can help optimise internet search

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    A Word in Your Ear

    Creative insightStudies

    This publication is part of the RAB’s programme of activity designed to further people’s understanding of how to make branded content.

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    The Radio Multiplier Study – Ad Awareness

    Ad effectivenessStudies

    How radio drives ad awareness four times more cost-effectively than TV

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    Radio: The Sales Multiplier

    Ad effectivenessStudies

    The Radio Sales Multiplier Study was designed to measure the effect that radio advertising has on sales.

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    Newslink Recall Research

    Ad effectivenessStudies

    Understanding the impact of Newslink vs. standard breaks, spot length and listener activity-related advertising

october, 2017

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