Britain Loves Radio
Surprising though it is to the many people dazzled by the constant stream of new technology launches, good old radio (meaning that broadcast linear stream of predominantly live presenter-led audio content) remains in great shape.
The facts speak for themselves: record audiences of 48.7 million (90%) of adults listen to radio every week for an average of 21.5 hours, with over 35.5 million tuning in to the commercial sector alone. The rise of digital platforms is making radio more accessible, bringing it to more spaces and places. Listening to radio via a digital platform now accounts for over 45% of total radio listening.
Perhaps this love for the medium derives from the fact that, freely available and effortless to consume, radio on any platform continues to play a unique emotional role in the listener’s life – lifting their mood when engaged in other tasks, wherever, whenever – a role that is impossible for other media to fulfil to the same degree.
Britain’s love of radio means that the medium wields incredibly powerful emotional influence for advertiser brands.
Radiocentre’s website is designed to help advertisers share in that love. We hope you find it valuable.