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How to Plan

When it comes to planning a radio campaign, you need to know what ad formats are available and who you need to contact to buy your airtime. This sections contains all of this information as well as a useful glossary of terms to help you understand the jargon.

Spot Advertising

Spot advertising is the most commonly used form of paid-for-advertising on Commercial Radio.

Branded Content

Presenters, celebrities and brand ambassadors are free to endorse and promote brands and products live on-air.

Digital Audio

DAX is a new platform that gives advertisers a single buying point for digital music brands across connected mobile devices.

Glossary of Terms

A list of commonly used terms in the radio industry

Who Owns Who

A comprehensive list of who owns the stations

Who Sells Who

Details of which stations are sold by each sales house.

september, 2017

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21sepAll DayIntroduction to Radio Advertising September 2017
28sep9:00 am- 11:30 amTuning In Midlands
28sep9:15 am- 1:30 pmClearance Training Workshop September 2017
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