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Top Radio Product Sectors


Top 20 Product Sectors

Product Sectors MAT June ’17 £ Radio Share % MAT June ’16 £ Change % Year on Year
Motors 121,575,410 15.44 128,584,273 -5.45
Entertainment & Leisure 87,659,630 6.54 81,030,163 8.18
Finance 81,852,356 7.89 83,763,928 -2.28
Retail 71,013,663 13.01 71,455,162 -0.62
Government, Social & Political Organisations 65,630,952 15.02 63,276,833 3.72
Travel & Transport 63,854,448 8.66 50,945,260 25.34
Telecommunications 58,955,564 8.39 47,443,639 24.26
Household Equipment & DIY 49,875,312 10.12 42,696,309 16.81
Business & Industrial 47,565,584 17.40 41,120,634 15.67
Food 36,749,497 4.14 45,556,332 -19.33
Media 18,933,376 7.63 26,413,099 -28.32
Computers 15,838,631 3.92 15,439,671 2.58
Online Retail 14,800,796 8.86 6,886,794 114.92
Drink 13,570,421 4.21 18,445,899 -26.43
Pharmaceutical 12,664,776 4.39 17,361,480 -27.05
Property 11,858,413 10.55 16,366,990 -27.55
Electronics & Household Appliances 11,270,840 4.07 10,936,807 3.05
Gardening & Agriculture 5,476,104 12.17 4,672,445 17.20
Cosmetics & Personal Care 4,832,599 0.75 6,299,573 -23.29
Mail Order 3,882,309 2.90 3,479,891 11.56
Leisure Equipment 2,969,326 1.28 4,638,480 -35.98

Moving annual totals calculated from Nielsen Media Research

Note: The Entertainment & The Media category does not include advertising on radio by radio stations, as although this is recorded by Nielsen Media Research and allocated a cost, it mostly comprises free airtime on the stations in question.

Archive

This page brings together Category rankings, each year from 1990 to the last full calendar year. Click on the appropriate year below, or scroll down the page, for each of the years, in reverse chronological order.

Sources:
Register MEAL 1990 to 1996
MMS 1997 to 1998
AC Nielsen Media Research 1999 to present

e-mail the Radiocentre if you have any questions about this information

Top 20 Radio Sectors 2016

Product Sectors MAT December ’16 £ Radio Share % MAT December ’15 £ Change % Year on Year
Motors 114,338,821 15.05 117,593,803 -2.77
Retail 80,742,152 14.34 79,138,937 2.03
Entertainment & Leisure 72,398,153 5.94 75,467,455 -4.07
Finance 67,214,609 6.77 78,269,298 -14.12
Govt Social Political Organis 60,144,269 15.17 73,401,063 -18.06
Travel & Transport 51,235,416 8.03 45,597,796 12.36
Business & Industrial 50,723,083 20.58 49,322,625 2.84
Food 42,591,784 4.53 50,225,011 -15.20
Telecoms 40,956,304 6.15 45,188,972 -9.37
Household Equipment & Diy 36,589,618 8.09 35,727,719 2.41
Media 24,000,341 8.76 24,688,151 -2.79
Property 15,077,783 13.99 15,916,693 -5.27
Computers 13,642,958 4.49 13,975,674 -2.38
Online Retail 12,441,459 7.77 6,534,439 90.40
Drink 11,154,535 3.58 12,289,918 -9.24
Pharmaceutical 10,535,738 3.52 15,344,700 -31.34
Electronics & Household Appl 6,404,516 2.16 4,049,503 58.16
Cosmetics & Personal Care 4,483,615 0.67 4,690,861 -4.42
Mail Order 3,764,301 3.09 2,315,701 62.56
Gardening & Agriculture 2,696,588 6.93 3,058,479 -11.83
Office Equipment & Stationery 2,548,801 23.99 1,375,074 85.36

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Top 20 Radio Sectors 2015

Product Sectors MAT December ’15 £ Radio Share MAT December ’14 £ Change % Year on Year
Motors 115,348,932 17.68 106,541,785 8%
Retail 76,344,392 14.55 70,579,298 8%
Finance 75,167,696 7.94 72,832,888 3%
Entertainment & Leisure 73,596,977 7.53 68,683,503 7%
Govt,social,political Organis 71,519,495 19.23 73,315,791 -2%
Food 48,992,017 4.97 45,703,856 7%
Business & Industrial 47,459,838 25.67 56,473,358 -16%
Telecoms 44,750,000 7.16 34,539,204 30%
Travel & Transport 43,244,338 8.66 34,638,847 25%
Household Equipment & Diy 34,821,590 8.33 34,106,288 2%
Media 24,218,364 10.21 24,969,202 -3%
Property 14,894,092 18.23 11,691,721 27%
Pharmaceutical 14,722,483 5.50 11,237,088 31%
Computers 14,140,143 7.35 11,199,359 26%
Drink 9,764,766 3.01 6,431,701 52%
Online Retail 6,364,864 5.57 4,667,031 36%
Cosmetics & Personal Care 4,563,426 0.69 6,701,505 -32%
Leisure Equipment 4,105,941 1.87 2,366,547 73%
Electronics & Household Appl 4,020,178 2.37 3,539,334 14%
Miscellaneous 3,327,796 50.85 3,040,333 9%

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Top 20 Radio Sectors 2014

Rank Product Sector MAT December ’14 £ Radio Share MAT December ’13 £ Change % Year on Year
1 Motors 106,167,338 17.13 103,438,170 2.64
2 Govt,social,political Organis 73,798,217 20.6 62,764,400 17.58
3 Finance 72,480,151 7.6 74,638,664 -2.89
4 Retail 70,823,076 13.18 57,167,634 23.89
5 Entertainment & Leisure 70,437,946 7.48 68,368,347 3.03
6 Business & Industrial 54,210,284 24.81 37,981,814 42.73
7 Food 45,695,483 4.78 39,949,088 14.38
8 Telecoms 35,793,717 5.37 19,926,980 79.62
9 Travel & Transport 34,284,201 7.08 31,471,703 8.94
10 Household Equipment & Diy 33,831,053 8.05 31,379,664 7.81
11 Media 24,913,190 10.03 23,832,495 4.53
12 Property 11,622,630 18.46 10,787,057 7.75
13 Pharmaceutical 10,944,558 4.61 8,085,897 35.35
14 Computers 10,904,446 6.44 8,666,795 25.82
15 Cosmetics & Personal Care 6,681,954 1.04 6,531,532 2.3
16 Drink 6,428,649 1.96 10,032,258 -35.92
17 Online Retail 4,601,179 4.6 3,601,773 27.75
18 Electronics & Household Appl 3,500,576 2.01 7,109,143 -50.76
19 Household Fmcg 2,445,796 1.16 5,116,417 -52.2
20 Gardening & Agriculture 2,375,694 6.7 3,105,644 -23.5

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Top 20 Radio Sectors 2013

Rank Product Sector MAT December ’13 £ Radio Share MAT December ’12 £ Change % Year on Year
1 Motors 101,829,230 16.11 103,172,552 -1.3
2 Finance 73,574,967 7.41 63,573,719 15.73
3 Entertainment & Leisure 67,727,484 6.95 67,854,415 -0.18
4 Govt,social,political Organis 63,953,930 21.58 55,491,416 15.25
5 Retail 56,482,417 10.77 59,167,836 -4.53
6 Food 40,479,519 4.32 38,375,350 5.48
7 Business & Industrial 38,527,825 19.68 41,613,559 -7.41
8 Travel & Transport 31,654,974 6.92 34,677,904 -8.71
9 Household Equipment & Diy 31,420,192 8.09 31,576,192 -0.49
10 Media 23,022,994 9.15 30,278,506 -23.96
11 Telecoms 19,848,211 2.6 29,358,763 -32.39
12 Property 10,819,903 19.17 11,223,304 -3.59
13 Drink 9,994,604 3.19 13,633,863 -26.69
14 Computers 8,232,241 3.01 8,071,328 1.99
15 Pharmaceutical 7,570,136 3.09 10,939,244 -30.79
16 Electronics & Household Appl 6,941,085 3.9 7,951,231 -12.7
17 Cosmetics & Personal Care 6,738,750 1.06 6,173,156 9.16
18 Household Fmcg 4,937,723 2.38 4,555,068 8.4
19 Online Retail 3,775,758 3.45 3,945,949 -4.31
20 Gardening & Agriculture 3,140,091 8.88 2,144,735 46.4

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Top 20 Radio Sectors 2012

Rank Product Cat Major MAT December ’12 £ Radio Share MAT December ’11 £ Change % Year on Year
1 Motors 103,092,448 16.27 111,030,726 -7.14
2 Finance 62,913,036 6.16 63,656,228 -1.16
3 Entertainment & Leisure 61,862,990 6.86 66,284,058 -6.66
4 Retail 59,574,865 10.86 60,607,683 -1.7
5 Govt,social,political Organis 55,492,791 19.16 48,008,436 15.58
6 Business & Industrial 45,448,264 19.03 45,017,534 0.95
7 Food 41,567,984 4.4 32,709,562 27.08
8 Travel & Transport 34,625,709 7.24 31,051,479 11.51
9 Household Equipment & Diy 32,148,234 8.03 36,365,798 -11.59
10 Media 32,121,148 12.71 26,870,194 19.54
11 Telecoms 30,835,116 3.81 30,221,751 2.02
12 Computers 13,330,098 4.65 7,473,275 78.37
13 Drink 12,900,686 3.82 10,412,584 23.89
14 Property 11,239,881 21.06 9,740,085 15.39
15 Pharmaceutical 10,871,613 4.76 12,206,750 -10.93
16 Cosmetics & Personal Care 7,103,635 1.09 10,731,822 -33.8
17 Electronics & Household Appl 4,434,068 2.42 4,414,211 0.44
18 Household Fmcg 3,986,993 1.93 3,720,801 7.15
19 Clothing & Accessories 3,234,593 1.01 3,129,935 3.34
20 Online Retail 2,759,288 2.11 3,244,811 -14.96

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Top 20 Radio Sectors 2011

Rank   Product Sector   MAT Dec ’11   Radio Share   MAT Dec ’10   Change % Year on Year
1 Motors 110,945,887 15.44 95,046,360 16.72
2 Entertainment & Leisure 65,974,926 7.36 58,106,438 13.54
3 Finance 63,628,313 6.50 53,658,102 18.58
4 Retail 61,744,746 9.11 59,157,184 4.37
5 Govt,social,political Organis 48,220,096 19.04 66,704,915 -27.71
6 Business & Industrial 45,376,398 20.68 38,976,349 16.42
7 Household Equipment & Diy 36,323,050 8.65 37,805,219 -3.92
8 Food 32,232,108 3.99 31,626,637 1.91
9 Travel & Transport 30,856,291 6.09 30,136,174 2.38
10 Telecoms 30,313,525 4.37 25,014,180 21.18
11 Media 26,938,518 9.30 21,566,535 24.90
12 Pharmaceutical 12,199,037 4.82 12,247,560 -0.39
13 Cosmetics & Personal Care 10,715,964 1.51 9,947,551 7.72
14 Property 9,675,165 15.88 8,523,000 13.51
15 Drink 9,611,659 2.73 10,752,508 -10.61
16 Computers 7,327,343 2.61 7,203,118 1.72
17 Electronics & Household Appl 4,404,634 2.27 2,326,862 89.29
18 Household Fmcg 3,527,087 1.56 5,329,628 -33.82
19 Online Retail 3,244,779 2.81 2,358,518 37.57
20 Clothing & Accessories 3,127,335 1.03 2,923,157 6.98

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Top 20 Radio Sectors 2010

Rank   Product Sector   MAT Dec ’10   Radio Share   MAT Dec ’09   Change % Year on Year
1 Motors 90,665,991 13.19 76,544,705 18.44
2 Retail 69,176,027 6.34 69,642,228 -0.66
3 Govt,social,political Organis 64,858,645 10.50 88,484,153 -26.70
4 Finance 52,215,538 4.21 34,796,661 50.05
5 Entertainment & Leisure 51,728,223 6.61 56,231,155 -8.00
6 Business & Industrial 37,487,530 13.47 31,060,804 20.69
7 Household Equipment 35,535,061 7.56 35,246,902 0.81
8 Travel & Transport 29,212,468 5.32 27,339,687 6.85
9 Telecoms 25,052,419 3.80 33,441,235 -25.08
10 Food 22,606,021 2.98 21,409,567 5.58
11 Media 20,697,930 6.23 22,166,869 -6.62
12 Pharmaceutical 13,164,479 4.00 13,952,601 -5.64
13 Drink 10,542,452 2.74 13,462,920 -21.69
14 Cosmetics & Toiletries 10,374,915 1.65 9,817,115 5.68
15 Property 7,869,005 13.85 6,213,484 26.64
16 Computers 7,339,652 2.98 7,501,053 -2.15
17 Household Stores 6,239,800 2.36 3,893,081 60.27
18 Leisure Equipment 3,057,433 1.03 2,505,405 22.03
19 Clothing & Accessories 2,754,496 1.02 2,599,312 5.97
20 Online Retail 2,332,497 2.07 1,519,044 53.55

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Top 20 Radio Sectors 2009

Rank Sector MAT Dec 09 (£’s) Radio Share MAT Dec 08 (£’s) % change yr-on-yr
1 Govt, social, political Organis 89,673,019 12.33 87,027,461 3.03
2 Entertainment & The Media 79,727,745 6.95 78,423,850 1.66
3 Motors 77,243,687 12.23 85,663,677 -9.82
4 Retail 69,728,314 7.03 68,760,250 1.40
5 Household Equipment 35,208,229 7.78 33,342,867 5.59
6 Finance 34,851,755 3.07 32,525,254 7.15
7 Telecomms 32,139,786 6.15 34,453,711 -6.71
8 Business & Industrial 30,776,393 10.96 37,069,538 -16.97
9 Travel & Transport 27,893,897 4.97 25,847,427 7.91
10 Food 21,295,755 3.35 13,717,893 55.24
11 Pharmaceutical 14,052,085 4.16 10,794,450 30.17
12 Drink 13,460,311 3.78 10,218,221 31.72
13 Cosmetics & Toiletries 9,536,491 1.68 10,286,923 -7.29
14 Computers 7,548,642 3.70 5,766,147 30.91
15 Property 6,212,191 13.08 10,641,360 -41.62
16 Household Stores 3,982,203 1.76 5,926,954 -32.81
17 Clothing & Accessories 2,606,930 1.26 2,880,989 -9.51
18 Leisure Equipment 2,570,208 1.27 3,121,100 -17.65
19 Games & Consoles 1,785,971 1.68 1,561,201 14.39
20 Online Retail 1,518,744 1.93 5,029,106 -69.80

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Top 20 Radio Sectors 2008

Rank Sector MAT Dec 08 (£’s) Radio Share MAT Dec 07 (£’s) % change yr-on-yr
1 GOVT INSTITUTIONS 84,762,101 12.06% 77,721,168 9.06%
2 MOTORS 83,043,313 10.59% 77,431,517 7.25%
3 ENTERTAINMENT & THE MEDIA 77,067,262 6.33% 74,884,036 2.92%
4 RETAIL 66,035,985 7.14% 73,795,300 -10.51%
5 BUSINESS & INDUSTRIAL 36,955,463 12.89% 37,725,304 -2.04%
6 HOUSEHOLD EQUIPMENT 33,136,046 7.60% 39,999,108 -17.16%
7 TELECOMMS 33,040,871 5.67% 37,783,832 -12.55%
8 FINANCE 31,897,019 2.25% 47,400,271 -32.71%
9 TRAVEL & TRANSPORT 25,324,269 4.23% 28,797,218 -12.06%
10 FOOD 13,549,016 2.05% 14,202,406 -4.60%
11 DRINK 11,416,344 3.05% 14,292,942 -20.13%
12 PHARMACEUTICAL 10,377,279 3.05% 12,036,480 -13.78%
13 PROPERTY 10,282,461 11.75% 13,669,373 -24.78%
14 COSMETICS & TOILETRIES 10,233,120 1.63% 11,314,759 -9.56%
15 COMPUTERS 7,145,845 2.20% 6,032,807 18.45%
16 HOUSEHOLD STORES 5,717,500 2.35% 3,546,526 61.21%
17 ONLINE RETAIL 4,888,489 5.72% 4,409,462 10.86%
18 MISCELLANEOUS 3,587,114 33.20% 3,830,711 -6.36%
19 LEISURE EQUIPMENT 3,140,772 1.15% 2,836,399 10.73%
20 CLOTHING & ACCESSORIES 2,653,075 1.04% 2,513,204 5.57%

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Top 20 Radio Sectors 2007

Rank Sector MAT Dec 07 (£’s) Radio Share MAT Dec 06 (£’s) % change yr-on-yr
1 Motors 78,072,239 13.30% 77,200,543 1.13
2 Government Institutions 77,455,876 13.20% 72,548,156 6.76
3 Entertainment & Media 75,047,780 12.79% 78,791,467 -4.75
4 Retail 73,383,849 12.50% 68,010,991 7.90
5 Finance 47,500,013 8.09% 53,676,943 -11.51
6 Household Equipment 40,299,892 6.87% 39,089,621 3.10
7 Business & Industrial 38,052,451 6.48% 313,297,277 21.58
8 Telecommunications 36,440,581 6.21% 47,025,719 -22.51
9 Travel & Transport 28,856,910 4.92% 29,301,960 -1.52
10 Food 14,445,935 2.46% 19,040,314 -24.13
11 Drink 14,380,067 2.45% 12,073,824 19.10
12 Property 13,707,545 2.34% 9,990,000 37.21
13 Cosmetics & Toiletries 12,541,523 2.14% 8,854,208 41.64
14 Pharmaceutical 12,053,878 2.05% 12,723,543 -5.26
15 Computers 7,168,126 1.22% 8,026,602 -10.70
16 Online Retail 4,411,610 0.75% 4,090,976 7.84
17 Miscellaneous 4,003,225 0.68% 4,607,289 -13.11
18 Household Stores 3,634,514 0.62% 4,525,375 -19.69
19 Leisure Equipment 2,936,901 0.50% 2,274,507 29.12
20 Clothing & Accessories 2,560,108 0.44% 2,873,872 -10.92

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Top 20 Radio Sectors 2006

Rank Sector MAT Dec 06 (£’s) Radio Share MAT Dec 05 (£’s) % change yr-on-yr
1 Motors 83,555,259 10.3% 84,187,221 -0.8
2 Retail 76,048,098 9.4% 74,330,123 2.3
3 Government Institutions 72,459,214 21.0% 67,000,874 8.2
4 Entertainment & Media 70,508,070 7.6% 77,195,496 -8.7
5 Finance 55,186,059 6.1% 53,642,773 2.9
6 Telecommunications 46,260,077 8.6% 46,531,249 -0.6
7 Business Services 32,365,471 15.6% 31,587,014 2.5
8 Household Furnishing & Equipment 32,353,067 8.2% 34,543,220 -6.3
9 Travel & Transport 29,993,763 6.9% 28,933,821 3.7
10 Food 18,776,990 3.0% 24,962,711 -24.8
11 Pharmaceutical 13,017,332 4.4% 11,327,795 14.9
12 Drink 11,846,195 3.3% 12,091,026 -2.0
13 Property 10,534,051 12.1% 8,177,479 28.8
14 Computers 9,147,736 2.8% 6,726,529 36.0%
15 Cosmetics & Toiletries 8,681,776 1.5% 10,935,478 -20.6
16 Household Stores 4,398,564 1.8% 5,597,890 -21.4
17 Online Retail 4,236,658 11.8% 2,119,408 99.9
18 Clothing & Accessories 2,905,789 1.3% 3,217,456 -9.7
19 Leisure Equipment 2,518,672 0.9% 2,501,713 0.7
20 Household Appliances 1,938,128 2.9% 2,187,011 -11.4

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Top 20 Radio Sectors 2005

Rank Sector MAT Dec 05 (£’s) Radio Share MAT Dec 04 (£’s) % change yr-on-yr
1 Motors 81,323,630 9.7% 76,484,850 6.3
2 Entertainment & Media 79,083,760 9.9% 74,128,015 6.7
3 Retail 73,022,650 9.0% 80,860,188 -9.7
4 Government Institutions 66,283,448 18.1% 53,741,985 23.3
5 Finance 52,309,283 5.8% 41,720,583 25.4
6 Telecommunications 45,193,913 7.7% 50,631,137 -10.7
7 Household Furnishing & Equipment 33,912,801 9.7% 36,254,520 -6.5
8 Business Services 31,069,902 15.8% 24,099,828 28.9
9 Travel & Transport 28,221,861 6.4% 30,885,421 -8.6
10 Food 28,118,428 4.1% 23,917,858 17.6
11 Cosmetics & Toiletries 11,473,123 2.0% 9,238,948 24.2
12 Leisure Equipment 11,464,091 2.1% 14,118,912 -18.8
13 Pharmaceutical 10,984,013 3.8% 9,869,410 11.3
14 Drink 8,387,827 2.8% 5,003,930 67.6
15 Property 8,115,606 10.7% 5,976,482 35.8
16 Computers 6,310,947 1.9% 6,710,212 -6.0
17 Household Stores 5,340,308 2.1% 7,069,292 -24.5
18 Clothing & Accessories 3,175,609 1.4% 3,526,790 -10.0
19 Online Retail 2,070,946 8.0% 3,570,828 -42.0
20 Household Appliances 2,033,469 3.0% 2,686,500 -24.3

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Top 20 Radio Sectors 2004

Rank Sector MAT Dec 04 (£’s) Radio Share MAT Dec 03 (£’s) % change yr-on-yr
1 Retail 81,258,578 9.6% 83,214,704 -2.4
2 Motors 75,464,897 8.6% 74,292,387 1.6
3 Entertainment/Media 73,168,536 10.0% 76.896.351 -4.8
4 Telecommunications 48,771,790 8.6% 47,185,453 3.4
5 Finance 41,209,442 5.1% 35,762,543 15.2
6 Household Furnishing & Equipment 38,920,837 9.8% 39,765,191 -2.1
7 Government Institutions 36,956,977 17.4% 34,505,027 7.1
8 Travel & Transport 28,093,322 7.5% 31,962,203 -12.1
9 Food 23,837,780 3.9% 16,829,992 41.6
10 Business Services 16,660,974 18.3% 15,712,543 6.0
11 Leisure Equipment 13,857,053 2.7% 13,852,428 0.0
12 Pharmaceuticals 9,813,553 3.3% 12,635,347 -22.3
13 Cosmetics & Toiletries 9,187,095 1.6% 15,201,737 -39.6
14 Education 8,471,619 16.3% 7,96,731 11.5
15 Household Stores 7,103,091 2.7% 11,955,940 -40.6
16 Internet Retail/Services 7,048,773 7.6% 3,723,093 89.3
17 Computers 6,906,705 2.1% 6,828,868 1.1
18 Industrial/Utilities 5,980,444 10.0% 6,367,718 -6.1
19 Property 5,922,771 10.2% 4,586,592 29.1
20 Charities 5,251,396 8.9% 4,821,270 8.9

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Top 20 Radio Sectors 2003

Rank Sector MAT Dec 03 (£’s) Radio Share MAT Dec 02 (£’s) % change yr-on-yr
1 Retail 83,832,432 10.0% 75,400,166 11.2
2 Entertainment & Media 77,488,871 11.6% 73,561,074 5.3
3 Motors 75,058,810 8.2% 72,628,080 3.3
4 Telecommunications 39,706,210 9.0% 33,220,901 19.5
5 Household Furnishing & Equipment 39,231,777 12.6% 40,111,017 -2.2
6 Finance 36,748,067 4.7% 37,995,592 -3.3
7 Government Institutions 34,601,225 19.5% 28,555,987 21.2
8 Travel & Transport 32,264,618 8.4% 33,556,117 -3.8
9 Food 16,811,125 3.0% 17,965,192 -6.4
10 Business Services 15,763,852 18.6% 16,201,855 -2.7
11 Cosmetics & Toiletries 15,309,630 2.8% 8,148,572 87.9
12 Leisure Equipment 13,173,410 3.0% 15,011,004 -12.2
13 Pharmaceuticals 12,810,688 4.6% 15,902,685 -19.4
14 Household Stores 12,039,876 4.5% 6,545,789 83.9
15 Internet Retail & Services 11,276,268 6.3% 9,619,633 17.2
16 Industrial/Utilities 7,834,419 8.1% 6,087,960 28.7
17 Education 7,626,193 14.8% 6,500,038 17.3
18 Computers 7,248,428 2.1% 7,305,542 -0.8
19 Alcoholic Drinks 5,210,257 2.7% 4,453,280 17.0
20 Charities 4,884,683 10.5% 5,157,378 -5.3

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Top 20 Radio Sectors 2002

Rank Sector MAT Dec 02 (£’s) MAT Dec 01 (£’s) % change yr-on-yr
1 Entertainment & Media 69,623,724 74,587,769 -6.7%
2 Motors 66,929,505 63,088,625 6.1%
3 Retail 61,605,623 67,188,281 -8.3%
4 Household Furnishing & Equipment 43,279,123 44,677,615 -3.1%
5 Finance 43,132,122 32,953,003 30.9%
6 Telecommunications 37,321,213 53,349,623 -30.0%
7 Government Institutions 27,491,395 17,412,685 57.9%
8 Travel & Transport 25,590,546 20,434,467 25.2%
9 Leisure Equipment 16,335,899 18,607,907 -12.2%
10 Business Services 16,240,394 15,532,509 4.6%
11 Food 14,838,519 18,707,545 -20.7%
12 Pharmaceutical 13,330,160 16,377,649 -18.6%
13 Internet Retail & Services 11,144,731 14,287,025 -22.0%
14 Computers 10,356,621 26,161,468 -60.4%
15 Industrial/Utilities 7,650,462 12,395,019 -38.3%
16 Education 6,888,998 5,249,602 31.2%
17 Soft Drinks 6,465,163 7,401,804 -12.7%
18 Alcoholic Drinks 5,775,251 8,399,077 -31.2%
19 Cosmetics & Toiletries 5,750,666 5,498,109 4.6%
20 Household Stores 5,611,209 7,178,447 -21.8%

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Top 20 Radio Sectors 2000

Rank Sector MAT Dec 00 (£’s) MAT Dec 99 (£’s) % change yr-on-yr
1 Entertainment & The Media 73,530,422 68,812,097 6.86%
2 Retail 65,450,971 66,351,548 -1.36%
3 Motors 62,985,604 70,001,767 -10.02%
4 Telecommunications 52,449,412 49,471,171 6.02%
5 Household Furnishings & Equipment 44,455,383 45,541,589 -2.39%
6 Finance 31,360,587 30,275,628 3.58%
7 Computers 28,506,344 21,229,673 34.28%
8 Travel & Transport 20,457,014 20,319,149 0.68%
9 Food 18,716,524 14,207,350 31.74%
10 Leisure Equipment 18,520,942 19,670,932 -5.85%
11 Government Institutions 17,306,113 16,269,187 6.37%
12 Pharmaceuticals 16,367,523 16,294,113 0.45%
13 Business Services 15,686,994 16,863,819 -6.98%
14 Internet Retail & Services 14,391,582 5,306,277 171.22%
15 Industrial & Utilities 12,372,877 9,286,442 33.24%
16 Alcoholic Drinks 8,415,282 7,299,730 15.28%
17 Charities 8,038,013 7,984,389 0.67%
18 Soft Drinks 7,411,171 8,212,608 -9.76%
19 Household Stores 7,160,811 4,981,730 43.74%
20 Cosmetics & Toiletries 5,477,574 6,725,880 -18.56%

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Top 20 Radio Sectors 1999

Rank Sector MAT Dec 99 (£’s) MAT Dec 98 (£’s) % change yr-on-yr
1 Motors 71,198,572 67,840,666 4.9%
2 Entertainment & The Media 70,463,826 64,962,680 8.5%
3 Retail 65,575,820 62,612,591 4.7%
4 Household Furnishings & Equipment 45,951,643 45,557,619 0.9%
5 Telecommunications 34,532,700 35,591,886 -3.0%
6 Finance 29,758,539 28,027,454 6.2%
7 Computers 23,599,809 17,110,461 37.9%
8 Travel & Transport 19,702,857 19,703,099 0.0%
9 Leisure Equipment 19,482,916 23,806,877 -18.2%
10 Government Institutions 17,082,874 13,989,231 22.1%
11 Pharmaceutical 15,537,128 11,170,042 39.1%
12 Food 15,077,437 14,250,427 5.8%
13 Business Services 14,339,803 11,062,075 29.6%
14 Internet Retail & Services 9,693,475 2,793,584 247.0%
15 Soft Drink 8,390,903 6,721,685 24.8%
16 Alcoholic Drink 7,711,070 5,991,952 28.7%
17 Cosmetics & Toiletries 6,887,070 7,782,303 -11.5%
18 Mail Order 5,616,297 7,472,359 -24.8%
19 Clothing & Accessories 4,340,862 5,699,970 -23.8%
20 Charities 3,913,269 5,239,023 -25.3%

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Top 20 Radio Sectors 1998

Rank Sector MAT Dec 98 (£’s) MAT Dec 97 (£’s) % change yr-on-yr
1 Business & Industrial 69,667,902 62,160,405 12.1%
2 Motors 67,461,868 56,375,945 19.7%
3 Entertainment & The Media 62,511,863 52,831,323 18.3%
4 Retail 57,818,050 50,616,858 14.2%
5 Household Equipment 44,642,410 39,221,230 13.8%
6 Government/Political/Social 28,565,541 18,926,808 50.9%
7 Finance 27,754,823 22,000,754 26.2%
8 Leisure Equipment 26,164,435 21,796,006 20.0%
9 Travel & Transport 19,453,098 16,463,217 18.2%
10 Computers 15,393,597 10,458,578 47.2%
11 Food 14,224,869 9,939,934 43.1%
12 Drink 13,187,003 12,915,939 2.1%
13 Pharmaceutical 11,994,322 9,369,876 28.0%
14 Mail Order 8,007,347 6,282,240 27.5%
15 Cosmetics & Toiletries 7,882,649 5,459,851 44.4%
16 Clothing & Accessories 5,667,645 4,724,370 20.0%
17 Property 4,496,740 4,373,812 2.8%
18 Household Stores 3,128,927 3,709,175 -15.6%
19 Household Appliances 1,066,143 1,160,468 -8.1%
20 Gardening & Agriculture 886,741 1,068,969 -17.0%
21 Tobacco & Accessories 781,812 34,685 2154.0%
22 Office Equipment & Supplies 749,335 1,153,998 -35.1%

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Top 20 Radio Sectors 1997

Rank Sector MAT Dec 97 (£’s) MAT Dec 96 (£’s) % change yr-on-yr
1 Business & Industrial 62,513 41,726 49.8
2 Motors 59,715 53,200 12.2
3 Entertainment & The Media 53,697 47,805 12.3
4 Retail 52,706 52,426 0.5
5 Household Equipment 40,919 37,382 9.5
6 Leisure Equipment 23,474 16,841 39.4
7 Financial 22,782 21,159 7.7
8 Govt/Social/Political Orgns 18,692 24,179 -22.7
9 Travel & Transport 17,570 16,468 6.7
10 Drink 13,161 12,241 7.5
11 Computers 10,656 7,641 39.5
12 Food 10,561 9,088 16.2
13 Pharmaceutical 9,894 8,127 21.7
14 Mail Order 6,259 4,086 53.2
15 Cosmetics & Toiletries 5,430 6,799 -20.1
16 Clothing & Accessories 4,896 4,454 9.9
17 Property 4,569 4,341 5.3
18 Household Stores 3,850 3,384 13.7
19 Household Appliances 1,493 1,705 -12.5
20 Gardening & Agriculture 1,193 943 26.6
21 Office Equipment & Supplies 1,059 1,624 -34.8
22 Tobacco 32 21 51.4

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Top 20 Radio Sectors 1996

Rank Sector MAT Dec 96 (£’s)
1 Retail & Mail Order 95,149
2 Motors 48,835
3 Publishing 24,620
4 Entertainment 23,867
5 Household Equipment 18,113
6 Financial 17,866
7 Institutional & Industrial 17,113
8 Government 16,194
9 Leisure Equipment 14,617
10 Travel, Holidays & Transport 12,619
11 Office Automation/Telecommunications 11,399
12 Drink 10,788
13 Food 8,871
14 Pharmaceutical 8,179
15 Charity & Education 6,255
16 Toiletries & Cosmetics 3,149
17 Household Stores 2,972
18 Agriculture & Horticulture 2,172
19 Household Appliances 840
20 Wearing apparel 564
21 Tobacco 96

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Top 20 Radio Sectors 1995

Rank Sector MAT Dec 95 (£’s)
1 Retail & Mail Order 79,139
2 Motors 36,813
3 Entertainment 22,687
4 Publishing 18,994
5 Financial 15,977
6 Institutional & Industrial 15,329
7 Travel, Holidays & Transport 13,271
8 Leisure Equipment 13,198
9 Household Equipment 12,076
10 Office Automation/Telecommunications 9,800
11 Government 9,251
12 Drink 8,764
13 Food 6,261
14 Charity & Education 6,032
15 Pharmaceutical 4,173
16 Household Stores 2,810
17 Toiletries & Cosmetics 1,666
18 Agriculture & Horticulture 1,494
19 Household Appliances 480
20 Tobacco 410
21 Wearing apparel 143

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Top 20 Radio Sectors 1994

Rank Sector MAT Dec 94 (£’s)
1 Retail & Mail Order 39,668
2 Motors 20,589
3 Publishing 12,782
4 Office Equipment 11,964
5 Entertainment 11,247
6 Leisure Equipment 8,457
7 Financial 8,020
8 Holidays, Travel & Transport 6,832
9 Household Equipment 6,721
10 Food 4,965
11 Government 4,339
12 Household Stores 3,758
13 Institutional & Industrial 3,570
14 Drink 3,454
15 Toiletries & Cosmetics 3,332
16 Charity & Education 2,748
17 Pharmaceutical 2,539
18 Household Appliances 2,523
19 Agriculture & Horticulture 873
20 Tobacco 421
21 Wearing Apparel 122

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Top 20 Radio Sectors 1993

Rank Sector MAT Dec 93 (£’s)
1 Retail & Mail Order 39,812
2 Motors 20,492
3 Publishing 13,461
4 Entertainment 13,407
5 Office Equipment 8,609
6 Drink 7,224
7 Holidays, Travel & Transport 6,616
8 Leisure Equipment 6,069
9 Financial 5,892
10 Household Equipment 5,151
11 Food 3,986
12 Institutional & Industrial 3,280
13 Government 3,200
14 Charity & Education 2,054
15 Toiletries & Cosmetics 1,872
16 Pharmaceutical 1,727
17 Household Stores 1,647
18 Household Appliances 1,647
19 Agriculture & Horticulture 681
20 Wearing Apparel 250
21 Tobacco 38

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Top 20 Radio Sectors 1992

Rank Sector MAT Dec 92 (£’s)
1 Luxury Goods 38,672
2 Utilities 20,492
3 Mail Order 13,461
4 Government & Services 12,012
5 Institutional, Industrial 7,224
6 Pharmaceutical 6,616
7 Sports 6,112
8 Drink 5,892
9 Charity & Educational 5,370
10 Toiletries & Cosmetics 5,148
11 Household Stores 3,200
12 Wearing Apparel 2,892
13 Publishing 2,497
14 Food 2,320
15 Business to Business 2,320
16 DIY 1,872
17 Small Electrical Appliances 1,727
18 Motors 1,666
19 Household Equipment 1,630
20 Clothing 1,571
21 Leisure Equipment 1,461
22 Gardening 1,395
23 Agriculture 1,140
24 Tobacco 699
25 Office Equipment 681
26 Entertainment 593
27 Financial 388
28 Retail & Mail Order 250

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Top 20 Radio Sectors 1991

Rank Sector MAT Dec 91 (£’s)
1 Confectionery 28,282
2 Mail Order 9,709
3 Government & Services 8413
4 Utilities 6,604
5 Pharmaceutical 5,049
6 Drink 4,673
7 Institutional, Industrial 4,015
8 Food 4,010
9 Charity & Educational 3,504
9 Household Stores 3,031
10 Wearing Apparel 2,756
11 Sports 2,087
12 Small Electrical Appliances 1,832
13 DIY 1,800
14 Toiletries & Cosmetics 1,622
15 Household Equipment 1,458
16 Entertainment 907
17 Corporate 497

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Top 20 Radio Sectors 1990

Rank Sector MAT Dec 90 (£’s)
1 Publishing 10,201
2 Entertainment 8,452
3 Retail & Mail Order 7,695
4 Motors 6,965
5 Financial 6,181
6 Holidays, Travel & Transport 5,234
7 Institutional, Industrial 4,575
8 Leisure Equipment 4,085
9 Government & Services 3,494
10 Drink 3,243
11 Food 3,151
12 Office Equipment 2,836
13 Household Stores 2,544
14 Pharmaceutical 2,384
15 Toiletries & Cosmetics 2,278
16 Household Equipment 1,430
17 Household Appliances 1,109
18 Wearing Apparel 356
19 Charity & Educational 327
20 Tobacco 100
21 Agriculture 47

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august, 2017

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