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Top Advertisers on Radio

Top 20 Advertisers on Radio

Advertiser MAT August ’17 £ Radio Share % MAT August ’16 £ Change % Year on Year
BT Ltd 17,731,689 13.33 17,666,618 0.37
Sky UK Ltd 15,959,953 9.19 19,114,333 -16.50
British Gas Plc 11,077,381 31.81 11,059,531 0.16
Mcdonalds Restaurant Ltd 10,995,887 11.94 8,908,134 23.44
Ebay Inc 9,775,957 25.23 1,794,155 444.88
Ford Motor Company Ltd 9,167,076 19.06 6,166,922 48.65
Claims Guys Ltd 8,980,233 97.30 3,258,972 175.55
Cabinet Office 8,929,440 100.00 5,834,539 53.04
B&Q Plc 8,083,852 23.51 6,652,849 21.51
Camelot Group Plc 7,190,615 18.63 8,364,806 -14.04
Lidl UK GMBH 6,833,711 8.61 2,832,077 141.30
Homebase Ltd 6,520,476 23.23 5,922,152 10.10
Wickes Building Supplies Ltd 6,319,697 36.70 5,921,851 6.72
BMW UK 6,248,651 14.78 8,952,952 -30.21
Vauxhall Motors Ltd 6,182,313 15.99 6,555,425 -5.69
Smart Energy GB 6,177,996 21.36 2,797,367 120.85
Cooperative Food 6,177,950 18.92 5,575,837 10.80
Plusnet Ltd 6,171,300 33.82 1,430,355 331.45
Asda Stores Ltd 6,103,367 10.05 13,884,912 -56.04
Dreams Plc 5,885,299 26.47 2,909,008 102.31
Webuyanycar.com 5,662,032 36.84 2,483,885 127.95

To see an overview of Government/Socio/Political campaign spend please consult the Product Categories Top 20 page here.


Moving annual totals calculated from Nielsen Media Research

Figures include all Commercial Radio station advertising for the most recent 12 months complete records

Archive

This page brings together the top advertiser rankings, each year from 1988 to the last full calendar year. Click on the appropriate year below, or scroll down the page, for each of the years, in reverse chronological order.

Sources:
Register MEAL 1988 to 1996
MMS 1997 to 1998
AC Nielsen Media Research 1999 onwards

e-mail the Radiocentre if you have any questions about this information

Top 20 Radio Advertisers 2016

Advertiser MAT December ’16 £ Radio Share % MAT December ’15 £ Change % Year on Year
Government UK 21,412,672 53.20 20,705,111 3.42
Sky UK Ltd 20,368,515 8.96 20,182,051 0.92
BT Ltd 16,231,216 11.15 12,330,796 31.63
Asda Stores Ltd 11,730,347 14.91 9,352,813 25.42
British Gas Plc 9,933,014 22.55 14,309,813 -30.59
BMW UK 7,989,423 25.19 5,268,541 51.64
DSG International Holdings Plc 7,786,185 12.05 6,858,909 13.52
Mcdonalds Restaurants Ltd 7,493,502 9.34 7,285,620 2.85
WM Morrison Supermarkets Plc 7,465,613 11.81 6,131,351 21.76
Camelot Group Plc 6,949,207 13.69 3,264,023 112.90
Boots The Chemists Ltd 6,394,486 11.57 3,488,334 83.31
Vodafone Ltd 6,316,002 8.23 9,204,370 -31.38
Direct Line Insurance Plc 5,880,194 20.92 5,653,580 4.01
Vauxhall Motors Ltd 5,814,661 17.04 4,761,625 22.12
Wickes Building Supplies Ltd 5,556,377 25.07 4,777,606 16.30
Renault UK Ltd 5,433,725 17.12 2,210,066 145.86
B&Q Plc 5,304,913 17.81 4,779,010 11.00
Ford Motor Company Ltd 5,299,529 11.37 3,001,113 76.59
Homebase Ltd 5,006,725 22.66 6,461,494 -22.51
Cooperative Food 4,842,398 16.13 6,040,718 -19.84

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Top 20 Radio Advertisers 2015

Advertiser MAT December ’15 £ Radio Share MAT December ’14 £ Change % Year on Year
British Sky Broadcasting Ltd 19,713,484 9.48 15,280,083 29.01
Gov Uk 19,252,026 62.27 22,067,283 -12.76
Bt Ltd 15,298,736 12.22 9,888,680 54.71
Asda Stores Ltd 10,541,204 12.67 9,769,766 7.90
British Gas Plc 9,938,831 26.09 16,202,904 -38.66
Vodafone Ltd 8,445,848 14.23 5,227,638 61.56
Mcdonalds Restrs Ltd 7,876,206 10.74 5,906,809 33.34
Dsg Intl Holdings Plc 7,285,711 11.48 3,933,540 85.22
Bmw Uk 6,446,736 26.20 3,712,142 73.67
Cooperative Food 6,091,528 20.50 4,351,581 39.98
Direct Line Ins Plc 5,948,412 20.23 4,946,605 20.25
Wm Morrison Supermarkets Plc 5,898,276 10.57 7,966,312 -25.96
Wickes Building Supplies Ltd 5,475,159 25.53 3,282,012 66.82
Homebase Ltd 5,316,812 31.08 5,233,745 1.59
B&q Plc 5,227,025 17.19 4,117,263 26.95
Camelot Group Plc 4,948,085 12.02 1,927,580 156.70
Hj Heinz Co Ltd 4,895,053 27.03 5,138,965 -4.75
Sainsburys Supermarkets Ltd 4,832,141 8.19 3,030,367 59.46
Vauxhall Motors Ltd 4,688,715 15.78 3,856,911 21.57
Boots The Chemists Ltd 4,492,380 9.32 1,964,492 128.68

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Top 20 Radio Advertisers 2014

Rank Advertiser MAT December ’14 £ Radio Share MAT December ’13 £ Change % Year on Year
1 Gov Uk 21,986,155 98.87 16,258,335 35.23
2 British Gas Plc 16,407,613 31.33 9,675,033 69.59
3 British Sky Broadcasting Ltd 15,319,393 7.60 14,309,008 7.06
4 Bt Ltd 9,929,340 8.93 1,486,632 567.91
5 Asda Stores Ltd 9,858,709 9.38 9,922,133 -0.64
6 Wm Morrison Supermarkets Plc 8,020,348 10.55 5,746,611 39.57
7 Talktalk Grp 7,964,630 15.67 5,354,917 48.73
8 Mcdonalds Restrs Ltd 6,014,841 8.78 5,588,797 7.62
9 Volkswagen Uk Ltd 5,725,842 17.21 5,566,355 2.87
10 Vodafone Ltd 5,431,220 9.12 2,998,014 81.16
11 Homebase Ltd 5,244,430 31.38 3,730,693 40.58
12 Hj Heinz Co Ltd 5,124,737 27.56 4,477,871 14.45
13 Ford Motor Company Ltd 5,059,287 13.53 5,744,660 -11.93
14 Direct Line Ins Plc 4,936,291 14.21 6,522,208 -24.32
15 Gocompare Com 4,913,433 17.73 3,704,118 32.65
16 O2 Uk 4,678,864 9.60 2,268,280 106.27
17 Transport For London 4,466,422 27.87 1,732,797 157.76
18 Cooperative Food 4,413,234 18.29 1,612,938 173.61
19 B&q Plc 4,105,994 15.57 4,035,122 1.76
20 Dsg Intl Holdings Plc 4,074,255 7.38 858,070 374.82

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Top 20 Radio Advertisers 2013

Rank Advertiser MAT December ’13 £ Radio Share MAT December ’12 £ Change % Year on Year
1 British Sky Broadcasting Ltd 14,071,465 5.95 15,054,055 -6.52
2 Asda Stores Ltd 9,881,273 10.71 6,034,621 63.74
3 British Gas Plc 9,551,133 20.39 8,085,666 18.12
4 Direct Line Ins Plc 6,515,685 16.08 1,966,252 231.37
5 Wm Morrison Supermarkets Plc 5,828,987 7.33 7,742,177 -24.71
6 Mcdonalds Restrs Ltd 5,654,420 7.85 3,684,188 53.47
7 Volkswagen Uk Ltd 5,563,894 16.63 5,172,708 7.56
8 Ford Motor Company Ltd 5,459,996 12.57 3,118,030 75.11
9 Talktalk Grp 5,384,836 8.24 4,519,761 19.13
10 Hj Heinz Co Ltd 4,475,952 30.33 3,664,831 22.13
11 Lloyds Bank Plc 4,440,849 7.7 4,180,581 6.22
12 Confused Com Ltd 4,395,742 18.05 4,371,266 0.55
13 Vauxhall Motors Ltd 4,289,826 12.04 3,651,497 17.48
14 Webuyanycar Com 4,253,751 24.99 4,638,047 -8.28
15 Citroen Uk Ltd 4,245,556 18.62 4,521,835 -6.1
16 Dfs Furniture Co Ltd 3,959,753 5.3 3,665,015 8.04
17 B&q Plc 3,805,830 9.75 3,123,211 21.85
18 Homebase Ltd 3,675,078 25.87 2,927,074 25.55
19 Gocompare Com 3,574,639 12.85 5,193,354 -31.16
20 Moneysupermarket Fin Group Ltd 3,544,975 13.31 3,043,080 16.49

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Top 20 Radio Advertisers 2012

Rank Advertiser MAT December ’12 £ Radio Share MAT December ’11 £ Change % Year on Year
1 British Sky Broadcasting Ltd 15,054,055 6.96 9,446,605 59.35
2 Coi 13,991,442 39.8 10,925,440 28.06
3 British Gas Plc 8,085,666 15.46 8,343,160 -3.08
4 Wm Morrison Supermarkets Plc 7,742,177 10.28 2,318,347 233.95
5 Unilever Uk Ltd 6,218,056 4.64 6,643,897 -6.4
6 Asda Stores Ltd 6,034,749 5.61 4,058,362 48.69
7 News Intl Newspapers Ltd 5,998,566 14.59 3,441,050 74.32
8 Gocompare Com 5,193,354 17.24 4,102,269 26.59
9 Volkswagen Uk Ltd 5,172,708 13.73 6,267,317 -17.46
10 Netflix Inc 4,885,433 24.43 0 0
11 Autoglass Holdings 4,649,344 41.57 7,964,743 -41.62
12 Webuyanycar Com 4,638,047 45.45 2,679,243 73.11
13 Vodafone Ltd 4,603,122 7.9 5,826,218 -20.99
14 Ee Everything Everywhere Ltd 4,600,288 5.54 2,391,713 92.34
15 Citroen Uk Ltd 4,521,835 20.85 3,403,335 32.86
16 Marks & Spencer 4,244,456 6.38 2,466,784 72.06
17 Carphone Whse 4,202,061 19.47 4,547,759 -7.6
18 Nissan Motor Gb Ltd 4,158,698 17.44 3,494,755 18.99
19 Confused Com Ltd 4,149,112 14.05 1,453,828 185.39
20 Lloyds Tsb Plc 4,097,668 8.36 4,668,849 -12.23

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Top 20 Radio Advertisers 2011

Rank Advertiser MAT December ’11 (£) Radio Share MAT December ’10 (£) Change % Year on Year
1 Coi 15,818,232 30.59 30,655,267 -48.39
2 British Sky Broadcasting Ltd 9,276,393 4.75 4,601,297 101.60
3 British Gas Plc 8,334,330 21.36 9,475,334 -12.04
4 Autoglass Holdings 7,936,603 44.28 9,399,910 -15.56
5 Unilever Uk Ltd 6,640,919 4.11 5,897,625 12.60
6 Volkswagen Uk Ltd 6,263,376 11.69 5,781,915 8.32
7 Vodafone Ltd 5,825,134 8.90 4,072,094 43.05
8 Blockbuster Entertainment Ltd 5,612,197 54.14 5,560,380 0.93
9 Lloyds Tsb Plc 4,667,840 9.62 3,353,778 39.18
10 Carphone Whse 4,547,759 23.06 1,828,931 148.65
11 Dfs Furniture Co Ltd 4,478,221 5.06 4,999,136 -10.42
12 Barclays Bank Plc 4,261,352 10.64 2,307,570 84.66
13 Ford Motor Company Ltd 4,251,191 11.36 3,455,664 23.02
14 Homebase Ltd 4,232,742 14.08 3,257,050 29.95
15 Gocompare Com 4,102,224 14.03 5,304,371 -22.66
16 Asda Stores Ltd 4,057,779 3.70 3,553,324 14.19
17 Toyota (Gb) Ltd 3,899,455 18.09 2,786,968 39.91
18 Direct Line Ins Plc 3,788,740 7.74 2,665,719 42.12
19 News Intl Newspapers Ltd 3,608,317 16.29 4,589,682 -21.38
20 Seat Uk Ltd 3,540,964 23.53 2,751,476 28.69

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Top 20 Radio Advertisers 2010

Rank Advertiser MAT December ’10 (£) Radio Share MAT December ’09 (£) Change % Year on Year
1 Coi 30,379,798 27.02 50,214,033 -39.49
2 British Gas Plc 9,114,533 17.86 5,039,667 80.85
3 Autoglass Holdings 9,104,087 49.95 5,509,175 65.25
4 Volkswagen Uk Ltd 5,596,984 16.22 3,322,405 68.46
5 Unilever Uk Ltd 5,428,175 3.87 6,584,870 -17.56
6 Blockbuster Entertainment Ltd 5,421,048 50.18 6,612,762 -18.02
7 Gocompare Com 5,095,101 18.20 1,167,966 336.23
8 Dfs Furn Plc 4,840,485 4.80 5,706,397 -15.17
9 British Sky Broadcasting Ltd 4,488,288 2.53 7,447,990 -39.73
10 News Intl Newspapers Ltd 4,467,323 8.73 4,677,857 -4.50
11 Renault Uk Ltd 4,228,240 11.99 2,760,872 53.14
12 More Than 4,179,883 15.77 1,556,578 168.53
13 Vodafone Ltd 4,048,338 8.67 4,155,431 -2.57
14 Bt Ltd 3,883,472 3.27 7,148,112 -45.67
15 Mars Confectionery 3,853,400 10.56 1,273,661 202.54
16 Procter & Gamble Ltd 3,551,333 1.71 5,867,370 -39.47
17 Asda Stores Ltd 3,433,764 2.95 401,670 754.87
18 Ford Motor Company Ltd 3,387,096 9.91 3,402,211 -0.44
19 Yell Ltd 3,368,366 50.04 1,731,473 94.53
20 Lloyds Tsb Plc 3,236,592 5.79 1,803,427 79.46

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Top 20 Radio Advertisers 2009

Rank Advertiser MAT Dec 09 (£’s) Radio Share MAT Dec 08 (£’s) % change yr-on-yr
1 Coi 52,184,525 23.06 48,130,531 8.42
2 Specsavers Optical Group Ltd 7,686,437 14.79 6,044,854 27.15
3 British Sky Broadcasting Ltd 7,441,846 5.00 5,157,226 44.29
4 Bt Ltd 7,148,111 8.89 2,874,625 148.66
5 Blockbuster Entertainment Ltd 6,611,688 56.71 6,011,206 9.98
6 Unilever Uk Ltd 6,587,058 4.51 5,801,363 13.54
7 Procter & Gamble Ltd 5,778,248 3.68 3,593,467 60.79
8 Dfs Furn Plc 5,706,455 5.70 4,713,150 21.07
9 British Gas Plc 5,038,515 10.98 3,320,463 51.74
10 Autoglass Holdings 4,979,774 48.61 5,694,806 -12.55
11 News Intl Newspapers Ltd 4,677,897 10.57 2,955,070 58.30
12 Tmobile Network 4,535,969 8.04 5,398,344 -15.97
13 Vodafone Ltd 4,155,477 7.99 3,561,955 16.66
14 Entertainment Films 4,073,329 17.09 2,569,841 58.50
15 Heineken Uk Ltd 3,755,399 16.89 2,755,659 36.27
16 Mercedes Benz (Uk) Ltd 3,647,129 30.04 1,923,007 89.65
17 Glaxosmithkline Plc 3,471,034 5.86 3,130,055 10.89
18 Ford Motor Company Ltd 3,384,357 6.55 6,561,319 -48.41
19 Volkswagen Uk Ltd 3,322,156 10.67 5,981,923 -44.46
20 Evans Halshaw 3,062,707 78.18 1,708,338 79.27

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Top 20 Radio Advertisers 2008

Rank Advertiser MAT Dec 08 (£’s) Radio Share MAT Dec 07 (£’s) % change yr-on-yr
1 COI 46,935,329 25.00% 43,022,995 9.09%
2 FORD MOTOR COMPANY LTD 6,496,961 11.82% 4,550,608 42.77%
3 BLOCKBUSTER ENTERTAINMENT LTD 5,983,400 53.86% 2,212,623 170.42%
4 SPECSAVERS OPTICAL GROUP LTD 5,970,986 12.85% 2,107,143 183.37%
5 VOLKSWAGEN UK LTD 5,885,101 14.48% 2,305,807 155.23%
6 UNILEVER UK LTD 5,672,262 3.55% 2,227,391 154.66%
7 AUTOGLASS HOLDINGS 5,644,753 69.95% 5,961,106 -5.31%
8 TMOBILE NETWORK 5,389,392 8.70% 1,045,386 415.54%
9 BRITISH SKY BROADCASTING LTD 5,128,373 4.04% 6,859,618 -25.24%
10 DFS FURN PLC 4,702,658 5.36% 7,584,312 -37.99%
11 SAINSBURYS SUPERMARKETS LTD 4,067,798 5.88% 6,472,797 -37.16%
12 NISSAN MOTOR GB LTD 3,900,339 17.32% 382,630 919.35%
13 VAUXHALL MOTORS LTD 3,761,707 7.87% 3,876,227 -2.95%
14 HUTCHISON 3G UK LTD 3,677,499 13.98% 6,620,049 -44.45%
15 PROCTER & GAMBLE LTD 3,515,525 1.95% 4,364,912 -19.46%
16 VODAFONE LTD 3,514,907 6.64% 4,237,014 -17.04%
17 YELL LTD 3,289,790 28.12% 6,191,700 -46.87%
18 BRITISH GAS PLC 3,251,405 7.08% 2,477,031 31.26%
19 TERRITORIAL ARMY 3,226,268 99.92% 231,782 1291.94%
20 AUDI UK LTD 3,123,594 14.24% 1,634,066 91.15%

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Top 20 Radio Advertisers 2007

Rank Advertiser MAT Dec 07 (£’s) Radio Share MAT Dec 06 (£’s) % change yr-on-yr
1 COI Communications 45,868,811 28.3% 39,696,975 15.55
2 DFS 7,594,164 8.5% 7,585.697 0.11
3 Sky 6,897,941 6.0% 5,963,167 15.68
4 Hutchison 3G UK 6,550,614 22.9% 3,454,432 89.63
5 Sainsburys 6,416,876 11.4% 5,017,287 27.90
6 Yell 6,165,013 29.87% 3,649,846 68.91
7 Autoglass 5,964,801 96.2% 5,272,783 13.12
8 BT 5,477,043 8.1% 6,385,767 -14.23
9 Nestle 5,036,126 6.37% 4,238,611 18.82
10 Renault 4,709,633 11.25% 4,292,792 9.71
11 Ford 4,528,782 7.96% 6,000,504 -24.53
12 Procter & Gamble 4,424,559 2.20% 4,810,114 -8.02
13 Vodafone 4,217,105 7.82% 12,569,318 -66.45
14 Vauxhall 3,996,011 7.07% 3,297,735 21.17
15 Boots The Chemists 3,891,238 8.06% 898,597 333.03
16 Churchill Insurance 3,440,942 16.76% 1,015,939 238.70
17 Virgin Media 3,163,697 6.26% 318,854 892.21
18 Marks & Spencer 3,155,894 4.95% 3,100,523 1.79
19 Tis Group 2,877,349 100.0% 2,731,112 5.35
20 CC Automotive Group 2,841,923 29.78% 2,508,493 13.29

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Top 20 Radio Advertisers 2006

Rank Advertiser MAT Dec 06 (£’s) Radio Share MAT Dec 05 (£’s) % change yr-on-yr
1 COI Communications 39,430,285 26.6% 35,919,439 9.8
2 Vodafone 12,581,836 19.3% 7,114,517 76.8
3 DFS 7,632,184 7.7% 4,904,208 55.6
4 Ford 6,703,314 13.0% 5,336,167 25.6
5 BT 6,675,756 10.3% 6,136,115 8.8
6 Sky 5,601,995 7.6% 6,509,588 -13.9
7 Autoglass 5,337,987 100.0% 2,772,545 92.5
8 Sainsburys 5,071,280 9.9% 4,541,571 11.7
9 Camelot 5,008,029 16.2% 5,286,219 -5.3
10 Procter & Gamble 4,549,081 2.5% 5,169,217 -12.0
11 Renault 4,441,695 11.1% 5,591,544 -20.6
12 Nestle 4,226,262 6.2% 3,475,615 21.6
13 Unilever 4,184,705 2.5% 7,464,754 -43.9
14 News Intl Newspapers 4,088,917 12.8% 3,445,693 18.7
15 Lloyds 3,909,873 16.1% 535,197 630.6
16 Abbey 3,818,780 18.3% 6,553,587 -41.7
17 Vauxhall 3,748,111 6.1% 5,779,852 -35.2
18 Yell 3,507,430 14.8% 1,531,954 129.0
19 Orange 3,473,873 4.7% 3,673,784 -5.4
20 Scottish Executive 3,383,812 35.6% 1,805,177 87.5

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Top 20 Radio Advertisers 2005

Rank Advertiser MAT Dec 05 (£’s) Radio Share MAT Dec 04 (£’s) % change yr-on-yr
1 COI Communications 35,286,944 20.2% 26,796,527 31.7
2 Unilever 10,266,269 5.0% 6,969,346 47.3
3 Vodafone 7,168,360 14.2% 4,748,168 51.0
4 Abbey 6,236,416 24.8% 2,882,829 116.3
5 Sky 6,203,110 8.1% 4,516,642 37.3
6 BT 5,935,253 9.6% 7,937,817 -25.2
7 Vauxhall 5,584,200 9.1% 4,718,558 18.4
8 Renault 5,464,683 10.0% 4,653,004 17.4
9 Camelot 5,217,399 20.3% 3,960,880 31.7
10 Procter & Gamble 5,140,933 2.9% 5,112,136 0.6
11 DFS 4,898,211 5.9% 2,776,892 76.4
12 Ford 4,865,231 8.2% 5,019,558 -3.1
13 Telewest 4,597,493 45.2% 4,202,170 9.4
14 Sainsburys 4,452,186 9.4% 7,117,727 -37.5
15 3 4,187,226 16.6% 9,456,510 -55.7
16 Toyota 3,745,588 8.9% 3,605,682 3.9
17 ITV 3,622,269 26.3% 1,340,057 170.3
18 Specsavers 3,545,198 13.1% 3,729,859 -5.0
19 Nestle 3,444,526 5.2% 2,493,122 38.16
20 Bloomer Solicitors 3,420,668 99.1% 2,776,872 23.2

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Top 20 Radio Advertisers 2004

Rank Advertiser MAT Dec 04 (£’s) Radio Share MAT Dec 03 (£’s) % change yr-on-yr
1 COI Communications 27,402,278 15.7% 27,112,085 1.1
2 3 9,382,734 19.2% 4,316,788 117.4
3 BT 7,909,474 9.7% 5,827,889 35.7
4 Sainsburys 7,112,652 14.4% 10,811,151 -34.2
5 Procter & Gamble 5,116,667 2.6% 11,570,650 -55.8
6 Ford 4,954,709 7.5% 4,986,389 -0.6
7 Vodafone 4,746,249 10.2% 5,477,209 -13.3
8 Vauxhall 4,702,687 8.2% 2,983,688 57.6
9 Renault 4,637,266 7.9% 4,422,304 4.9
10 Sky 4,521,329 7.0% 2,161,684 109.2
11 Telewest 4,222,901 57.0% 5,786,756 -27
12 Carphone Warehouse 4,139,889 34.7% 4,225,342 -2.0
13 News International Newspapers 4,091,122 12.2% 6,631,933 -38.3
14 Camelot 3,951,736 15.7% 5,457,768 -27.6
15 Specsavers 3,722,489 16.8% 3,387,285 9.9
16 Flextech Telewest 3,674,265 41.6% 2,469,208 48.8
17 Marks & Spencer 3,650,234 10.8% 2,272,294 60.6
18 Toyota 3,613,160 7.1% 4,243,934 -14.9
19 Orange 3,516,768 6.6% 5,551,756 -36.7
20 British Airways 3,170,676 9.8% 2,189,435 44.8

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Top 20 Radio Advertisers 2003

Rank Advertiser MAT Dec 03 (£’s) Radio Share MAT Dec 02 (£’s) % change yr-on-yr
1 COI Communications 27,481,675 18.2% 22,660,545 21.3
2 Procter & Gamble 11,624,082 6.2% 5,964,105 94.9
3 Sainsbury’s 10,764,050 22.1% 8,611,489 25.0
4 News International 6,729,398 17.1% 8,450,833 -20.4
5 BT 6,083,797 6.3% 8,817,192 -31.0
6 Lever Faberge Home Care 5,976,180 10.1% 2,494,281 139.6
7 Telewest 5,838,794 60.2% 5,942,907 -1.8
8 Orange 5,580,332 8.9% 3,743,883 49.1
9 Camelot 5,545,034 25.9% 2,597,681 113.5
10 Vodafone 5,496,416 11.2% 7,424,164 -26.0
11 Ford 5,124,504 6.5% 4,427,737 15.7
12 Carphone Warehouse 4,581,560 43.2% 2,807,510 63.2
13 Renault 4,535,662 7.5% 3,818,186 18.8
14 Hutchison 3G 4,325,608 8.7%
15 Toyota 4,247,172 8.8% 5,148,874 -17.5
16 Specsavers 3,467,435 16.2% 926,832 274.1
17 MG Rover 3,266,525 16.0% 3,821,946 -14.5
18 Vauxhall 3,074,893 5.3% 2,166,171 42.0
19 Easyjet 2,981,929 17.5% 1,151,850 158.9
20 DFS 2,966,278 4.8% 2,294,579 29.3

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Top 20 Radio Advertisers 2002

Rank Advertiser MAT Dec 02 (£’s) MAT Dec 01 (£’s) % change yr-on-yr
1 COI Communications 19,920,786 22,259,994 -10.5
2 BT 8,814,696 9,882,659 -10.8
3 Sainsbury’s 8,600,299 2,656,755 223.7
4 News International 8,454,398 4,129,280 104.7
5 Vodafone 7,154,681 7,139,010 0.2
6 Telewest 5,927,360 1,953,467 203.4
7 Procter & Gamble 5,293,758 3,585,259 47.7
8 Toyota 5,142,700 3,575,566 43.8
9 Ford 4,427,938 2,243,951 97.3
10 MG Rover 3,821,936 5,168,058 -26.0
11 Renault 3,817,169 4,096,023 6.8
12 T Mobile 3,755,879 3,085,040 21.7
13 Orange 3,736,537 1,899,898 96.7
14 Coldseal 3,523,665 4,179,032 -15.7
15 Nestle 3,513,723 2,821,706 24.5
16 O2 3,278,289 3,744,657 -12.5
17 PepsiCo 2,843,027 3,614,165 -21.3
18 Carphone Warehouse 2,804,501 6,630,851 -57.7
19 Go Fly 2,596,331 1,774,075 46.3
20 Camelot 2,595,662 3,685,766 -29.6

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Top 20 Radio Advertisers 2001

Rank Advertiser MAT Dec 02 (£’s) MAT Dec 01 (£’s) % change yr-on-yr
1 COI Communications 23,743,553 14,023,996 69.3%
2 BT 9,691,185 10,164,319 -4.7%
3 Vodafone 7,011,455 12,230,924 -42.7%
4 Carphone Warehouse 6,511,194 8,373,036 -22.2%
5 MG Rover 5,036,409 2,123,488 137.2%
6 Coldseal 4,179,032 4,568,495 -8.5%
7 Renault 4,050,502 5,311,646 -23.7%
8 News International 4,033,259 3,347,470 20.5%
9 BT Cellnet 3,734,135 3,987,547 -6.4%
10 Robin Lloyd Associates 3,610,824 1,427,435 153.0%
11 Camelot 3,590,969 4,054,663 -11.4%
12 Fiat 3,585,568 1,689,818 112.2%
13 Toyota 3,573,769 1,474,267 142.4%
14 Procter & Gamble 3,559,864 3,339,656 6.6%
15 Vauxhall 3,531,566 3,266,310 8.1%
16 PepsiCo 3,411,014 2,778,722 22.8%
17 One2One 3,053,184 503,735 -39.4%
18 Safestyle 2,959,508 3,519,602 -15.9%
19 Reg Vardy 2,891,429 3,216,424 -10.1%
20 Sainsburys 2,615,467 2,097,108 24.7%

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Top 20 Radio Advertisers 2000

Rank Advertiser MAT Dec 00 (£’s) MAT Dec 99 (£’s) % change yr-on-yr
1 COI Communications 14,018,683 11,134,760 25.9%
2 Vodafone 12,340,700 8,806,281 40.1%
3 BT 10,836,739 9,360,634 15.8%
4 Carphone Warehouse 8,372,878 7,819,328 7.1%
5 Renault 5,307,759 6,090,641 -12.9%
6 One2One 5,029,256 4,649,716 8.2%
7 Coldseal 4,566,317 5,169,618 -11.7%
8 Camelot 4,054,660 6,773,095 -40.1%
9 Safestyle 3,519,602 3,025,463 16.3%
10 British Gas 3,450,728 1,781,554 93.7%
11 Orange 3,376,840 1,157,968 191.6%
12 News International 3,346,639 3,626,559 -7.7%
13 Procter & Gamble 3,339,171 3,516,477 -5.0%
14 BT Cellnet 3,316,372 2,601,536 27.5%
15 Vauxhall 3,263,351 4,781,636 -31.8%
16 Reg Vardy 3,216,111 3,849,124 -16.5%
17 Blockbuster 3,116,153 2,828,909 10.2%
18 Volkswagen 3,034,951 2,819,235 7.7%
19 McDonalds 2,920,913 1,824,389 60.1%
20 Mars Confectionery 2,897,333 887,149 226.6%

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Top 20 Radio Advertisers 1999

Rank Advertiser MAT Dec 99 (£’s) MAT Dec 98 (£’s) % change yr-on-yr
1 COI 11,185,413 8,636,264 29.5%
2 Dixons 9,567,160 6,621,362 44.5%
3 BT 9,439,479 9,270,331 1.8%
4 Vodafone 8,251,102 7,145,275 15.5%
5 Carphone Warehouse 7,924,381 8,158,325 -2.9%
6 Camelot 6,755,363 3,622,653 86.5%
7 Renault 6,375,478 5,460,112 16.8%
8 Coldseal 5,160,358 6,088,501 -15.2%
9 Vauxhall 4,788,021 3,154,886 51.8%
10 One2One 4,712,410 3,596,369 31.0%
11 Reg Vardy 3,813,090 2,867,005 33.0%
12 News International 3,707,569 2,797,573 32.5%
13 Procter & Gamble 3,476,325 1,149,541 202.4%
14 Safestyle 3,022,663 2,300,974 31.4%
15 Coca-Cola 2,875,228 4,310,181 -33.3%
16 Blockbuster 2,842,998 3,267,692 -13.0%
17 Volkswagen 2,814,426 1,708,163 64.8%
18 Tempo 2,663,791 2,278,369 16.9%
19 Pepsi 2,600,743 1,539,217 69.0%
20 Cellnet 2,591,647 1,960,799 32.2%

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Top 20 Radio Advertisers 1998

Rank Advertiser MAT Dec 98 (£’s) MAT Dec 97 (£’s) % change yr-on-yr
1 Central Office of Information 8,561,724 5,112,223 67.5%
2 British Telecom 8,512,787 5,439,092 56.5%
3 Carphone Warehouse 8,060,698 7,487,521 7.7%
4 Vodafone Group 6,795,114 6,772,506 0.3%
5 Dixons Stores Group 6,148,181 4,677,891 31.4%
6 Coldseal 6,088,379 4,387,640 38.8%
7 Ford Motor Company 5,400,117 4,113,063 31.3%
8 Renault UK 5,379,018 3,823,525 40.7%
9 Coca-Cola GB & Ireland 4,396,633 2,817,549 56.0%
10 Health Education Authority 3,661,403 1,831,378 99.9%
11 Star Direct Mail Order 3,511,377 2,252,598 55.9%
12 One2One Communications 3,453,180 1,777,460 94.3%
13 Telstar Records 3,407,208 3,196,153 6.6%
14 Camelot Group 3,350,217 3,353,725 -0.1%
15 Blockbuster Entertainment 3,289,442 1,298,345 153.4%
16 Prudential Corporation 3,264,685 52,886 6073.1%
17 Vauxhall Motors 3,239,562 3,504,534 -7.6%
18 Reg Vardy Specialist Cars 2,857,961 2,520,727 13.4%
19 DFS Northern Upholstery 2,653,225 374,704 608.1%
20 Virgin Records 2,608,064 1,828,137 42.7%

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Top 20 Radio Advertisers 1997

Rank Advertiser MAT Dec 97 (£’s) MAT Dec 96 (£’s) % change yr-on-yr
1 CARPHONE WAREHOUSE Ltd 7,420 5,859 26.6%
2 BRITISH TELECOM 5,431 2,307 135.4%
3 COI 5,092 9,985 -49.0%
4 MCDONALD’S RESTAURANTS 4,901 4,379 11.9%
5 DIXONS STORES GROUP 4,610 6,647 -30.6%
6 COLDSEAL LTD 4,334 3,721 16.5%
7 FORD MOTOR COMPANY LTD 4,107 3,368 21.9%
8 VODAFONE GROUP PLC 3,936 1,245 216.2%
9 RENAULT UK LTD 3,539 2,720 30.1%
10 VAUXHALL MOTORS LTD 3,495 4,313 -19.0%
11 TALKLAND INTERNATIONAL 3,458 735 370.5%
12 CAMELOT GROUP 3,333 857 289.1%
13 TELEWEST COMMUNICATIONS PLC 3,222 1,314 145.1%
14 TELSTAR RECORDS PLC 3,190 1,403 127.4%
15 COCA COLA GB 2,781 3,858 -27.9%
16 KIMBERLY CLARK 2,626 3,546 -25.9%
17 TEMPO LTD 2,361 1,197 97.3%
18 REG VARDY 2,347 2,245 4.5%
19 STAR DIRECT MAIL ORDER 2,253 1,967 14.5%
20 ASSOCIATED NEWSPAPERS LTD 2,164 1,734 24.8%

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Top 20 Radio Advertisers 1996

Rank Advertiser 1996 (000)
1 COI 8,790
2 Dixon Stores Group 6,136
3 Carphone Warehouse 4,768
4 Vauxhall Motors 3,980
5 Kimberly-Clark Ltd 3,975
6 Cocal Cola GB & Ireland 3,880
7 McDonalds Restaurants 3,782
8 Coldseal Ltd 2,981
9 Ford Motor Co 2,798
10 Renault UK Ltd 2,743

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Top 20 Radio Advertisers 1995

Rank Advertiser 1995 (000)
1 McDonalds 3,925
2 Dixon Stores Group 3,603
3 COI 3,580
4 Kimberley-Clark Ltd 3,159
5 Coca Cola GB & Ireland 3,013
6 Camelot Group 2,620
7 Carphone Warehouse 2,397
8 Renault UK 2,094
9 Polygram UK Ltd 2,031
10 Ford Motor Co 2,014

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Top 20 Radio Advertisers 1994

Rank Advertiser 1994 (000)
1 McDonalds 3,634
2 Kimberley Clark 2,033
3 Star Direct 1,998
4 British Telecom 1,936
5 Blockbuster Video 1,502
6 Carphone Warehouse 1,486
7 Dixons Stores Group 1,383
8 Renault UK 1,378
9 Unilever Lever Brothers 1,149
10 Express Newspapers 1,149

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Top 20 Radio Advertisers 1993

Rank Advertiser 1993 (000)
1 McDonalds 3,203
2 Coca Cola 1,636
3 Express Newspapers 1,547
4 Blockbuster Video 1,539
5 Kimberley Clark 1,497
6 Evening Standard 1,453
7 Carphone Warehouse 1,405
8 Dixons Stores Group 1,337
9 Ford Motor Company 1,283
10 British Railways Board 1,026

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Top 20 Radio Advertisers 1992

Rank Advertiser 1992 (000)
1 McDonalds 1,175
2 Express Newspapers 1,611
3 Renault UK 1,255
4 Ritz Video 1,154
5 Coca Cola GB 1,140
6 Blockbuster Video 888
7 Evening Standard 852
8 Ford 845
9 Kimberley Clark 803
10 Nestle Co Ltd 789

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Top 20 Radio Advertisers 1991

Rank Advertiser 1991 (000)
1 Express Newspapers 2,274
2 McDonalds 1,701
3 Kimberley Clark 1,211
4 Ford Motor Company 1,107
5 Yellow Pages 1,087
6 Associated Newspapers 1,055
7 Nationwide Anglia 942
8 Guinness 850
9 British Rail 804
10 News International 751

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Top 20 Radio Advertisers 1990

Rank Advertiser 1990 (000)
1 Express Newspapers 1,600
2 McDonalds 1,594
3 Nationwide Anglia 1,443
4 Kimberley Clark 1,409
5 Coca Cola GB 1,123
6 Ford Motor Company 1,087
7 Sport Newspapers 1,038
8 Broad Laboratories 994
9 Renault UK 878
10 British Rail 868

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Top 20 Radio Advertisers 1989

Rank Advertiser 1989 (000)
1 Kimberley Clark 2,157
2 Sport Newspapers 2,105
3 British Rail 1,982
4 Express Newspapers 1,459
5 London Transport 1,438
6 C.O.I 1,279
7 D.E.G 1,198
8 McDonalds 1,164
9 Maxwell House 1,111
10 Continental Airlines 1,056

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Top 20 Radio Advertisers 1988

Rank Advertiser 1988 (000)
1 Kimberley Clark 1,965
2 Maxwell House 1,544
3 London Transport 1,505
4 Ariel 1,225
5 Dewhurst 1,112
6 Nescafe 1,106
7 Nationwide 1,064
8 Vauxhall Dealer Support 985
9 Sport Newspapers 910
10 Safeway 877

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october, 2017

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