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Industry Revenue Forecasts

The following details latest revenue forecasts, as published by the AA. Please note that Radiocentre does not compile its own forecasts of advertising expenditure.

Advertising Association – short-term forecasts

Figures are quoted in current prices. The AA calculation for display advertising is the same as that used by Radiocentre and includes agency commission but excludes production costs, directories and cinema. Radio revenues include Branded Content

Publication date: April 2017

Quarterly data

  Radio Revenue (M’s) year-on-year growth Total display revenue (M’s) year-on-year growth % Radio share
Q1 17 159 3.5% 2785 0.6% 5,7%
Q2 17 146 3.6% 2784 1.1% 5.3%
Q3 17 153 1.5% 2793 2.8% 5.5%
Q4 17 176 1.6% 3301 3.1% 5.3%
Q1 18 160 0.9% 2836 1.8% 5.6%
Q2 18 149 1.9% 2887 3.7% 5.2%
Q3 18 156 1.7% 2849 2.0% 5.4%
Q4 18 180 2.5% 3375 2.3% 5.3%


Annual data Publication date: April 2017

  Radio Revenue (M’s) year-on-year growth Total display revenue (M’s) year-on-year growth % Radio share
2017 624 0.9% 11,663 1.9% 5.4%
2018 645 3.4% 11947.1 2.4% 5.4%

june, 2017

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