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Commercial Radio Revenues

All figures are gross to include agency commission, but exclude production costs. Branded Content data included from Q1 2000 onwards. Internet display and Cinema data included in total display market from Q1 2001 onwards. (2001 Internet figures are mean values from annual figure).

Annual Commercial Radio Revenues (2007 onwards)

Annual Commercial Radio Revenue (£m’s)

Year Local National Branded Content Digital Total
2017 174.3 360.3 109.7 34.8 679.1
2016 166.4 338.8 113.1 27.5 645.8
2015 163.5 325.7 103.2 20.4 612.8
2014 165.8 308.5 101.1 575.4
2013 158 270 108.7 536.8
2012 152.9 287 112.8 552.7
2011 143.5 283.9 105.1 532.5
2010 144.3 276.2 102.6 523
2009 144.7 259.4 101.5 505.9
2008 149.6 304.8 105.8 560.2
2007 159.4 337.3 101.5 598.2
Quarterly Commercial Radio Revenues (2000 onwards)
Year Revs £m’s    Rev YoY Growth
  Local National Branded Content Digital Total Local National Branded Content Digital Total
Q4 2017 44.4 101.5 34.5 9.8 190.2 0.7 6.4 3.5 17.9 5
Q3 2017 44.2 86.0 25.9 9.6 165.7 5.7 5.4 -5.8 42.6 5.1
Q2 2017 44.9 83.4 26.9 8.5 163.7 11.4 11.8 2.2 38.9 11.1
Q1 2017 40.8 89.3 22.4 6.9 159.4 1.4 2.6 -13.6 8.1 -0.1
Q4 2016 44.1 95.4 33.3 8.3 181.1 10 6.5 3.6 31.7 7.7
Q3 2016 41.9 81.7 27.5 6.7 157.7 2.8 4.1 12.1 23.7 5.8
Q2 2016 40.3 74.6 26.4 6.2 147.4 -1.2 -2.3 5.2 32.6 0.4
Q1 2016 40.2 87.1 25.9 6.4 159.6 -4.2 7.1 21.0 57.9 7.3
Q4 2015 40.1 89.6 32.2 6.3 168.2 -6.2 5.3 14.5 7.9
Q3 2015 40.7 78.4 24.5 5.4 149 -4.2 9.3 7.2 8.7
Q2 2015 40.8 76.3 25 4.6 146.8 -0.3 -1.9 -2.9 1.6
Q1 2015 42 81.3 21.4 4 148.7 5.4 10.2 -12.2 7.8
Q4 2014 42.7 85.1 28.1 155.9 2 16.8 -7.8 7.4
Q3 2014 42.5 71.8 22.9 137.1 3.5 12.7 -13.4 4.6
Q2 2014 40.9 77.8 25.8 144.5 9.5 22.3 -1.6 13.6
Q1 2014 39.8 73.8 24.4 138 5.3 5.7 -5 3.5
Q4 2013 41.9 72.8 30.5 145.2 8.9 5 3.3 5.7
Q3 2013 41 63.7 26.4 131.1 3.7 -8.2 -1.4 -3.4
Q2 2013 37.3 63.7 26.2 127.2 -3.8 -13.7 -14.6 -11.2
Q1 2013 37.8 69.8 25.7 133.3 4.7 -6.2 -0.6 -2.3
Q4 2012 38.4 69.3 29.5 137.3 5.7 -3.4 3.9 0.5
Q3 2012 39.6 69.4 26.8 135.8 4.1 -7.3 -2.1 -3.2
Q2 2012 38.8 73.8 30.7 143.2 9.7 9.3 18.4 11.2
Q1 2012 36.1 74.5 25.8 136.4 7.1 6.8 10.2 7.5
Q4 2011 36.3 71.8 28.4 136.6 0.4 -3.5 1.8 -1.4
Q3 2011 38 74.9 27.4 140.3 3.3 19.1 11.8 13
Q2 2011 35.4 67.5 25.9 128.8 0 11.7 -2.9 5.1
Q1 2011 33.7 69.7 23.4 126.9 -6 -11.2 -0.4 -8
Q4 2010 36.2 74.4 27.9 138.5 -3.3 4.6 -2.4 1
Q3 2010 36.8 62.8 24.5 124.1 3.1 5.1 -1 3.3
Q2 2010 35.4 60.5 26.7 122.5 1.8 0.7 7.4 2.4
Q1 2010 35.9 78.6 23.5 137.9 -2.5 14.7 0.8 7.3
MAT Commercial Radio Revenues (1992 onwards)
Year Revs £m’s    Rev YoY Growth
  Local National Branded Content Digital Total Local National Branded Content Digital Total
Mat Q4 2017 174.2 360.3 109.7 34.8 679.1 4.7% 6.4% -3.0% 26.3% 5.2%
Mat Q3 2017 174.0 354.1 108.5 33.3 669.9 7.1% 6.4% -3.0% 30.4% 5.9%
MAT Q2 2017 171.7 349.8 110.1 30.4 662.0 6.5% 6.1% 1.0% 25.5% 6.0%
MAT Q1 2017 167.0 341.0 109.6 28.0 645.6 3.2% 2.9% 1.8% 23.4% 3.5%
MAT Q4 2016 166.4 338.8 113.1 27.5 645.8 1.8% 4.0% 9.6% 35.0% 5.4%
MAT Q3 2016 162.4 333 111.9 25.5 632.8 -2.2% 3.7% 13.0% 5.4%
MAT Q2 2016 161.2 329.7 109 24.2 624.1 -4.0% 4.8% 11.8% 6.1%
MAT Q1 2016 161.7 331.5 107.7 22.7 623.6 -3.7% 4.9% 9.7% 6.4%
MAT Q4 2015 163.5 325.7 103.2 20.4 612.8 -1.4% 5.6% 2.0% 6.5%
MAT Q3 2015 166.1 321.2 99.1 14.1 600.5 0.7% 8.4% -4.3% 6.3%
MAT Q2 2015 167.9 314.5 97.4 8.7 588.5 2.6% 9.1% -9.0% 5.3%
MAT Q1 2015 168 316 98.2 4 586.2 5.0% 15.3% -8.6% 8.3%
MAT Q4 2014 165.8 308.5 101.1 575.4 4.9% 14.3% -7.0% 7.2%
MAT Q3 2014 165 296.2 103.5 564.7 6.7% 11.1% -4.0% 6.8%
MAT Q2 2014 163.6 288.1 107.1 558.8 6.8% 5.8% -1.0% 4.7%
MAT Q1 2014 160 274 107.5 541.5 3.5% -3.0% -4.6% -1.5%
MAT Q4 2013 158 270 108.7 536.7 3.3% -5.9% -3.6% -2.9%
MAT Q3 2013 154.6 266.5 107.8 528.9 2.5% -7.9% -3.5% -4.2%
MAT Q2 2013 153 272.2 108.2 533.4 2.6% -7.7% -3.6% -4.1%
MAT Q1 2013 154.6 282.3 112.6 549.5 6.0% -2.2% 4.8% 1.4%
MAT Q4 2012 152.9 287 112.8 552.7 6.6% 1.1% 7.3% 3.8%
MAT Q3 2012 150.8 289.4 111.7 551.9 5.2% 1.0% 6.8% 3.3%
MAT Q2 2012 149.3 294.9 112.2 556.4 5.0% 7.4% 10.4% 7.4%
MAT Q1 2012 145.9 288.6 107.5 542.0 2.6% 7.9% 4.9% 5.9%
MAT Q4 2011 143.5 283.9 105.1 532.5 -0.6% 2.8% 2.5% 1.8%
MAT Q3 2011 143.3 286.5 104.6 534.4 -1.5% 5.0% 1.3% 2.4%
MAT Q2 2011 142 274.4 101.7 518.1 -1.6% 1.7% -1.7% 0.1%
MAT Q1 2011 142.1 267.4 102.5 512.0 -1.1% -0.8% 0.8% -0.6%
MAT Q4 2010 144.3 276.2 102.6 523.1 -0.3% 6.5% 1.1% 3.5%
MAT Q3 2010 145.6 272.9 103.2 521.7 1.4% 7.5% 3.2% 4.9%
MAT Q2 2010 144.4 269.4 103.5 517.3 -0.3% 1.4% -0.4% 0.6%
MAT Q1 2010 143.8 269.5 101.7 515.0 -2.3% -2.8% -3.0% -2.7%
MAT Q4 2009 144.7 259.4 101.5 505.6 -3.3% -14.9% -4.1% -9.8%
MAT Q3 2009 143.5 253.9 100.0 497.4 -6.6% -21.3% -5.7% -14.6%
MAT Q2 2009 144.8 265.8 103.9 514.5 -7.1% -20.1% -1.5% -13.4%
MAT Q1 2009 147.1 277.2 104.8 529.1 -7.7% -19.9% 1.0% -13.1%
MAT Q4 2008 149.6 304.8 105.8 560.2 -6.1% -9.6% 4.3% -6.3%
MAT Q3 2008 153.6 322.5 106.1 582.2 -2.9% -1.9% 4.8% -1.0%
MAT Q2 2008 155.9 332.5 105.5 593.9 -1.6% 2.9% 6.4% 2.3%
MAT  Q1 2008 159.3 346 103.8 609.1 0.9% 8.1% 2.5% 5.1%
MAT Q4 2007 159.4 337.3 101.5 598.2 1.0% 4.5% 0.3% 2.8%
MAT Q3 2007 158.1 328.8 101.2 588.1 -2.4% -1.9% 1.9% -1.4%
MAT Q2 2007 158.4 323.0 99.0 580.4 -4.3% -6.4% 2.4% -4.4%
MAT Q1 2007 157.9 320.2 101.2 579.3 -5.9% -6.3% 8.6% -3.9%
MAT Q4 2006 157.8 322.7 101.2 581.7 -8.6% -7.2% 8.8% -5.2%
MAT Q3 2006 162.0 335.2 99.3 596.5 -8.3% -5.1% 6.7% -4.2%
MAT Q2 2006 165.6 345.2 96.8 607.6 -6.9% -3.8% 3.4% -3.6%
MAT Q1 2006 167.8 341.6 93.2 602.6 -7.8% -7.0% -2.8% -6.6%
MAT Q4 2005 172.7 347.7 93.0 613.4 -5.7% -4.5% -0.7% -4.3%
MAT Q3 2005 176.6 353.3 93.0 622.9 -3.3% -4.8% 2.9% -3.3%
MAT Q2 2005 177.8 358.7 93.7 630.2 -1.8% -2.5% 10.3% -0.6%
MAT Q1 2005 182.0 367.4 95.9 645.3 3.5% 0.3% 20.9% 3.9%
MAT Q4 2004 183.1 364.1 93.7 640.9 8.6% 1.3% 23.3% 6.1%
MAT Q3 2004 182.7 371.1 90.3 644.1 13.8% 6.1% 25.5% 10.6%
MAT Q2 2004 181.1 368.1 84.9 634.1 15.8% 6.9% 17.2% 10.6%
MAT Q1 2004 175.8 366.2 79.3 621.3 15.5% 6.8% 9.8% 9.5%
MAT Q4 2003 168.7 359.3 76.0 604.0 13.1% 4.9% 6.6% 7.3%
MAT Q3 2003 160.5 349.9 72.0 582.4 7.5% 3.4% 3.1% 4.4%
MAT Q2 2003 156.4 344.4 72.4 573.2 6.8% 1.6% 8.2% 3.8%
MAT Q1 2003 152.2 342.8 72.3 567.3 4.7% 0.8% 12.6% 3.2%
MAT Q4 2002 149.1 342.3 71.3 562.7 4.6% -0.6% 14.7% 2.5%
MAT Q3 2002 149.3 338.5 69.8 557.6 5.1% -7.1% 14.3% -1.7%
MAT Q2 2002 146.5 339.1 66.9 552.5 3.9% -9.7% 11.1% -4.2%
MAT Q1 2002 145.3 340.1 64.2 549.6 2.4% -13.6% 6.7% -7.7%
MAT Q4 2001 142.5 344.3 62.1 548.9 -2.0% -11.4% 2.2% -7.7%
MAT Q3 2001 142.1 364.4 61.1 567.6 -3.3% -2.3% 0.4%
MAT Q2 2001 140.9 375.5 60.3 576.7 -6.5% 4.9% 7.1%
MAT Q1 2001 141.9 393.7 60.1 595.7 -6.6% 19.5% 20.3%
MAT Q4 2000 145.4 388.4 60.8 594.6 -5.5% 25.1% 28.0%
MAT Q3 2000 146.9 373.1 520.0 -6.5% 26.8% 25.3%
MAT Q2 2000 150.7 357.9 508.6 -4.2% 29.9% 24.4%
MAT Q1 2000 152.0 329.3 481.3 -5.5% 21.2% 14.5%
MAT Q4 1999 153.9 310.5 464.4 -4.0% 20.4% 11.1%
MAT Q3 1999 157.1 294.3 451.4 -1.8% 22.5% 12.8%
MAT Q2 1999 157.3 275.6 432.9 -1.2% 19.5% 11.0%
MAT Q1 1999 160.8 271.7 432.5 4.4% 28.5% 18.3%
MAT Q4 1998 160.3 257.8 418.1 5.7% 27.3% 18.1%
MAT Q3 1998 159.9 240.3 400.2 8.6% 24.1% 17.4%
MAT Q2 1998 159.2 230.6 389.8 10.9% 24.4% 18.5%
MAT Q1 1998 154.1 211.5 365.6 8.6% 19.6% 14.7%
MAT Q4 1997 151.6 202.5 354.1 11.1% 17.5% 14.7%
MAT Q3 1997 147.2 193.7 340.9 11.5% 15.2% 13.6%
MAT Q2 1997 143.6 185.3 328.9 11.3% 13.3% 12.4%
MAT Q1 1997 141.8 176.9 318.7 13.1% 13.2% 13.2%
MAT Q4 1996 136.4 172.3 308.7 13.1% 14.8% 14.0%
MAT Q3 1996 132.0 168.1 300.1 13.0% 17.5% 15.5%
MAT Q2 1996 129.0 163.5 292.5 15.7% 20.9% 18.5%
MAT Q1 1996 125.4 156.3 281.7 18.8% 22.4% 20.8%
MAT Q4 1995 120.7 150.1 270.8 17.1% 28.2% 23.0%
MAT Q3 1995 116.7 143.1 259.8 17.0% 32.2% 24.9%
MAT Q2 1995 111.6 135.2 246.8 14.9% 35.1% 25.2%
MAT Q1 1995 105.5 127.7 233.2 11.0% 38.6% 24.6%
MAT Q4 1994 103.1 117.1 220.2 13.3% 34.1% 23.4%
MAT Q3 1994 99.8 108.2 208.0 14.9% 40.1% 26.8%
MAT Q2 1994 97.1 100.1 197.2 19.3% 40.0% 29.0%
MAT Q1 1994 95.1 92.1 187.2 23.4% 34.9% 28.8%
MAT Q4 1993 91.0 87.3 178.3 23.0% 30.3% 26.4%
MAT Q3 1993 86.9 77.2 164.1 21.7% 17.9% 19.9%
MAT Q2 1993 81.4 71.5 152.9 16.9% 9.0% 13.1%
MAT Q1 1993 77.0 68.3 145.3 15.2% 3.4% 9.3%
MAT Q4 1992 74.0 67.0 141.0 13.4% 5.3% 9.4%
MAT Q3 1992 71.4 65.5 136.9 11.1% 4.9% 8.1%
MAT Q2 1992 69.6 65.6 135.2 5.5% 5.2% 5.3%
MAT Q1 1992 66.9 66.1 133.0 -4.4% 5.6% 0.3%
Radio’s share of the Quarterly Display Market (2000 onwards)
Year Total Display (M’s) Year-on-Year Growth (%) Radio Share (%)
Q3 2017 2726.90 0.3% 5.7%
Q2 2017 2762.60 0.8% 5.6%
Q1 2017 2,721.00 -1.2% 5.6%
Q4 2016 3,198.40 0.6% 5.4%
Q3 2016 2,718.00 1.8% 5.6%
Q2 2016    2,741.6 1.6% 5.2%
Q1 2016    2,754.9 0.7% 5.6%
Q4 2015    3,178.5 7.7% 5.1%
Q3 2015    2,668.9 9.5% 5.4%
Q2 2015    2,697.2 5.0% 5.3%
Q1 2015    2,735.3 13.5% 5.3%
Q4 2014    2,950.0 6.9% 5.3%
Q3 2014    2,438.1 5.7% 5.6%
Q2 2014    2,568.6 10.1% 5.6%
Q1 2014    2,409.6 5.8% 5.7%
Q4 2013    2,759.5 4.2% 5.3%
Q3 2013    2,306.0 3.6% 5.7%
Q2 2013    2,332.5 -5.1% 5.5%
Q1 2013    2,276.9 -0.7% 5.9%
Q4 2012    2,647.8 -0.6% 5.2%
Q3 2012    2,225.2 0.1% 6.1%
Q2 2012    2,457.9 4.1% 5.8%
Q1 2012    2,293.9 0.7% 5.9%
Q4 2011    2,665.1 -1.6% 5.1%
Q3 2011    2,222.6 -0.8% 6.3%
Q2 2011    2,360.4 -2.2% 5.5%
Q1 2011    2,278.9 1.0% 5.6%
Q4 2010    2,707.9 9.2% 5.1%
Q3 2010    2,240.1 13.0% 5.5%
Q2 2010    2,414.2 18.4% 5.1%
Q1 2010    2,255.6 10.3% 6.1%
Q4 2009 2479.7 -0.2 5.5
Q3 2009 1982 -18 6
Q2 2009 2039.5 -18 6
Q1 2009 2044.1 -17.3 6.4
Q4 2008 2485.3 -9.6 5.2
Q3 2008 2253.7 -6.6 6.1
Q2 2008 2469.4 -1.1 5.4
Q1 2008 2450.1 2.2 6.5
Q4 2007 2724.3 4.5 5.5
Q3 2007 2411.7 6.5 6.2
Q2 2007 2497.4 1.1 6
Q1 2007 2397.6 1.3 6.2
Q4 2006 2607.9 -2.2 5.4
Q3 2006 2263.9 -2.5 6.2
Q2 2006 2471.5 3.7 6
Q1 2006 2367.7 -2.4 6.4
Q4 2005 2667.5 -0.6 5.8
Q3 2005 2320.8 1.6 6.6
Q2 2005 2382.4 -1 6
Q1 2005 2427 10.3 6.7
Q4 2004 2682.7 5.5 6.2
Q3 2004 2285.2 7.1 7
Q2 2004 2407 7.4 6.6
Q1 2004 2201 4.6 7.2
Q4 2003 2543.8 3.6 6.6
Q3 2003 2133.1 0.9 7
Q2 2003 2240.2 1.2 6.5
Q1 2003 2103.9 2.4 6.7
Q4 2002 2454.5 7.2 6
Q3 2002 2113.1 4.3 6.7
Q2 2002 2213 1.4 6.3
Q1 2002 2054.1 -9.3 6.6
Q4 2001 2290.6 -9 6.2
Q3 2001 2026.8 -6 6.7
Q2 2001 2183.4 -9.4 6.3
Q1 2001 2264.1 5.7 6
Q4 2000 2516 5 6.4
Q3 2000 2156.5 6.2 6.7
Q2 2000 2411.1 15.5 6.5
Q1 2000 2142.1 12.4 6.3

 

Radio’s share of the Annual Display Market (2010 onwards)
Year Total Display (M’s) Year-on-Year Growth (%) Radio Share (%)
MAT Q3 2017 11,408.90 0.1% 5.6%
MAT Q2 2017 11,400.00 0.5% 5.5%
MAT Q1 2017 11,379.00 0.7% 5.4%
MAT Q4 2016 11,412.90 1.2% 5.4%
MAT Q3 2016 11,393.00 3.1% 5.3%
MAT Q2 2016      11,343.9 4.8% 5.3%
MAT Q1 2016      11,299.5 5.7% 5.3%
MAT Q4 2015      11,279.9 8.8% 5.3%
MAT Q3 2015      11,051.4 8.6% 5.3%
MAT Q2 2015      10,820.6 7.7% 5.4%
MAT Q1 2015      10,691.9 9.0% 5.5%
MAT Q4 2014      10,366.1 7.1% 5.6%
MAT Q3 2014      10,175.9 6.4% 5.5%
MAT Q2 2014      10,043.7 5.9% 5.6%
MAT Q1 2014        9,807.6 2.1% 5.5%
MAT Q4 2013        9,674.9 0.5% 5.5%
MAT Q3 2013        9,563.2 -0.8% 5.5%
MAT Q2 2013        9,482.4 -1.6% 5.6%
MAT Q1 2013        9,607.8 0.7% 5.7%
MAT Q4 2012        9,624.8 1.0% 5.7%
MAT Q3 2012        9,642.1 0.8% 5.7%
MAT Q2 2012        9,639.5 0.5% 5.8%
MAT Q1 2012        9,542.0 -1.0% 5.7%
MAT Q4 2011        9,527.1 -0.9% 5.6%
MAT Q3 2011        9,569.8 1.9% 5.6%
MAT Q2 2011        9,587.3 5.0% 5.4%
MAT Q1 2011        9,641.1 10.1% 5.3%
MAT Q4 2010        9,617.8 12.6% 5.4%
MAT Q3 2010        9,389.6 9.8% 5.6%
MAT Q2 2010        9,131.5 3.5% 5.7%
MAT Q1 2010        8,756.8 -5.4% 5.9%
MAT Q4 2009        8,545.3 -11.5% 5.9%
MAT Q3 2009        8,550.9 -13.6% 5.8%
MAT Q2 2009        8,822.6 -12.3% 5.8%
MAT Q1 2009        9,252.5 -8.2% 5.7%
Radio’s share of the Annual Display Market (Pre 2010)
Year Total Display (M’s) Year-on-Year Growth (%) Radio Share (%)
Q4 2009 2479.7 -0.2 5.5
Q3 2009 1982 -18 6
Q2 2009 2039.5 -18 6
Q1 2009 2044.1 -17.3 6.4
Q4 2008 2485.3 -9.6 5.2
Q3 2008 2253.7 -6.6 6.1
Q2 2008 2469.4 -1.1 5.4
Q1 2008 2450.1 2.2 6.5
Q4 2007 2724.3 4.5 5.5
Q3 2007 2411.7 6.5 6.2
Q2 2007 2497.4 1.1 6
Q1 2007 2397.6 1.3 6.2
Q4 2006 2607.9 -2.2 5.4
Q3 2006 2263.9 -2.5 6.2
Q2 2006 2471.5 3.7 6
Q1 2006 2367.7 -2.4 6.4
Q4 2005 2667.5 -0.6 5.8
Q3 2005 2320.8 1.6 6.6
Q2 2005 2382.4 -1 6
Q1 2005 2427 10.3 6.7
Q4 2004 2682.7 5.5 6.2
Q3 2004 2285.2 7.1 7
Q2 2004 2407 7.4 6.6
Q1 2004 2201 4.6 7.2
Q4 2003 2543.8 3.6 6.6
Q3 2003 2133.1 0.9 7
Q2 2003 2240.2 1.2 6.5
Q1 2003 2103.9 2.4 6.7
Q4 2002 2454.5 7.2 6
Q3 2002 2113.1 4.3 6.7
Q2 2002 2213 1.4 6.3
Q1 2002 2054.1 -9.3 6.6
Q4 2001 2290.6 -9 6.2
Q3 2001 2026.8 -6 6.7
Q2 2001 2183.4 -9.4 6.3
Q1 2001 2264.1 5.7 6
Q4 2000 2516 5 6.4
Q3 2000 2156.5 6.2 6.7
Q2 2000 2411.1 15.5 6.5
Q1 2000 2142.1 12.4 6.3

Source: Radiocentre/OfCom

 


Calculating Radio’s Share of Display Ad Revenue

In order to measure Commercial Radio’s growth relative to other media, we calculate radio’s share of total advertising revenue. This is based on Commercial Radio’s direct competitive set i.e. the display advertising marketplace.

The display advertising marketplace includes the following:
Radio – including Sponsorship & Promotions
Television
Newspapers/Magazines/Colour Supplements ‐ excluding classified advertising
Outdoor & Transport Cinema – (included from Q1 2003 onwards)
Internet – Display only, excludes search & classified (included from Q1 2004 onwards)

Radio figures are collated by Radiocentre via Ofcom. Figures for all other media are taken from the Advertising Association’s Quarterly Survey of Advertising Expenditure, as published by WARC.

All figures are gross to include agency commission but exclude production costs.

april, 2018

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26aprAll DayIntroduction to Radio Advertising April 2018
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