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Case studies

  • 0

    Yakult

    Branded contentFMCGPerception

    Using radio to target at breakfast.

  • 0

    Orange

    AwarenessBranded contentResponseTelecoms

    Using radio to target 16-24s

  • 0

    Nescafe

    Branded contentFMCGPerception

    Repositioning Nescafe as a ‘Kick start your day’

  • 0

    MORE TH>N

    AwarenessBranded contentConsiderationInsurancePerception

    Using radio to build trust and loyalty

  • 0

    Heinz Tomato Ketchup

    Airtime & Branded ContentFMCGPerception

    Encouraging existing customers to use Heinz as an alternative cooking ingredient

  • 0

    Garnier

    AwarenessBranded contentFMCG

    Using radio to drive awareness at a targeted level

  • 0

    EE

    AwarenessBranded contentTelecoms

    Using radio to help build awareness of EE’s ‘Love to Share’ message

  • 0

    Cadbury

    AwarenessBranded contentConsiderationFMCG

    Using radio for a deeper engagement with a specific target audience

  • 0

    Barclays

    AirtimeAwarenessFinance

    Using local radio to connect with small businesses

  • 0

    HP

    Airtime & Branded ContentAwarenessEntertainmentResponseSalesTechnology

    Using Radio to drive engagement with Millenials across multiple platforms.

  • 0

    Clinique

    Airtime & Branded ContentAwarenessConsiderationFMCGResponseSales

    Using Radio to reach women during their morning routine to drive awareness and engagement with a new beauty product launch.

  • 0

    Comfort

    AirtimeAwarenessFMCG

    Radio can talk to large numbers of mums at particularly relevant times for both consideration and purchase

  • 0

    O2 Guru

    AirtimeResponseTelecoms

    How a well-targeted radio campaign can drive online response and reinforce brand identity.

  • 0

    Heinz

    AirtimeFMCGPerception

    How brands can harness fully the emotional influence of radio to drive their business.

  • 0

    Martell

    Branded contentFMCGResponse

    How a well targeted radio promotion can efficiently drive online response and a high conversion rate

  • 0

    Journey Latin America

    Branded contentResponseTravel

    Dramatising the Core Values of a Boutique Travel Brand to Increase Web Traffic

  • 0

    GiffGaff

    AwarenessBranded contentTelecoms

    Using radio to help drive awareness and understanding of a new brand

  • 0

    Avis

    AirtimeMotorsResponse

    Using radio to drive web traffic and reservations for a New-to-Air Advertiser

  • 0

    Autoglass

    Airtime & Branded ContentAwarenessMotors

    Reworking an iconic jingle to maximise the effectiveness of a heavyweight radio campaign

  • 0

    McDonald’s

    Airtime & Branded ContentRestaurantsSales

    Using radio to help target a young audience and make them fall back in love with a product

  • 0

    Xbox

    Branded contentSalesTechnology

    Grabbing attention through innovative use of radio

  • 0

    Autoglass

    AirtimeMotorsSales

    Using radio scheduling to maximise profitable levels of business

  • 0

    Waitrose

    Branded contentResponseRetail

    How radio creates a constant, dominant presence

  • 0

    H&M – Fashion Against Aids

    Branded contentRetailSales

    Leveraging radio’s power to access the world of music

  • 0

    Canon IXUS 200 IS

    AwarenessBranded contentTechnology

    Using radio to achieve standout in a busy marketplace

  • 0

    VW Passat

    AirtimeFootfallMotors

    Radio’s influence among drivers increases dealer visits

  • 0

    Nando’s

    AirtimePerceptionRestaurants

    Using radio to change people’s minds

  • 0

    Heinz

    AirtimeFMCGSales

    Using radio scheduling to maximise profitable levels of business

  • 0

    Comic Relief

    Airtime & Branded ContentAwarenessCharity/NPO

    Using radio to extend the brand across the year

  • 0

    Frank

    AirtimeGovernment & Public ServiceResponse

    Using radio to get inside the world of teenagers

  • 0

    DFT

    AirtimeAwarenessGovernment & Public Service

    radio encourages drivers to think of bikers as real people

  • 0

    Southern Comfort

    Branded contentFMCGPerception

    Using radio to bring the meaning of a brand to life

  • 0

    Three Mobile

    Branded contentResponseTelecoms

    Using listener response to demonstrate a complex product offering

  • 0

    Tilda

    Branded contentFMCGSales

    Using branded content on radio to drive sales

  • 0

    Met Police anti knife crime

    AirtimeGovernment & Public ServiceResponse

    Music is central to the lives of many of these boys, and certain stations reach them very effectively.

  • 0

    Windows 7

    Branded contentPerceptionTechnology

    The launch of Windows 7 was critical for Microsoft, to fight back against the growth of Apple and other rivals

  • 0

    Change4Life

    Branded contentConsiderationGovernment & Public Service

    Using beyond the spot to mobilise listeners and drive behavioural change

  • 0

    Sky Movies

    AirtimeEntertainmentSales

    Radio cost-efficiently recruits movie fans at Christmas

  • 0

    Audi

    AirtimeMotorsResponse

    Radio extends the customer base

  • 0

    Sky

    Branded contentConsiderationEntertainment

    Radio branded content drives re-appraisal within challenging audience

  • 0

    Audi

    AirtimeFootfallMotors

    Audi Cabriolet Week 2009 – preaching to the convertibles

  • 0

    UPS

    Airtime & Branded ContentB2BConsideration

    Befriending small businesses when the crunch hit

  • 0

    Sainsbury’s

    AirtimeRetailSales

    Using radio to deliver impressive ROI

  • 0

    Mattesson’s Smoked Pork Sausages

    AirtimeConsiderationFMCG

    Radio is the crucial ingredient in driving consideration

  • 0

    118 24 7

    AirtimeAwarenessTelecoms

    Exploiting sonic identity on radio

  • 0

    Churchill

    AirtimeConsiderationInsurance

    Using radio to multiply the effect of TV

  • 0

    West Midlands Casualty Reduction Scheme

    AirtimeAwarenessGovernment & Public Service

    ‘Death Calling’ on radio challenges drivers using mobile phones

  • 0

    British Airways

    AirtimeResponseTravel

    Radio advertising helps BA’s web traffic and online ticket sales ‘take-off’

  • 0

    Kleenex

    Airtime & Branded ContentAwarenessFMCG

    In order to drive its rate of sale during the cold and flu season, Kleenex Anti-Viral needed to build awareness of its core benefit

  • 0

    Change4Life

    Branded contentGovernment & Public ServiceResponse

    Using beyond the spot to mobilise listeners and drive behavioural change

  • 0

    Volkswagen Vans

    AirtimeMotorsPerception

    Using radio to reach van drivers in-vehicle and change brand perceptions

  • 0

    Diet Coke

    Branded contentFMCGPerception

    An integrated radio led media idea drives brand measures and consumption

  • 0

    Dove

    AwarenessBranded contentFMCG

    Utilising radio’s cost efficiency and ability to reach listeners at a key time of the morning to increase saliency

  • 0

    Magner’s

    Branded contentFMCGSales

    Radio delivers exceptional ROI £8.66 return for every £1 spent

  • 0

    Strongbow

    AirtimeFMCGResponse

    Creating “thirst appeal” at relevant times to generate high response

  • 0

    P&O Ferries

    Branded contentSalesTravel

    Exploiting radio’s ability to mobilise local audiences

  • 0

    Lights Out London

    Branded contentCharity/NPOResponse

    Mobilising people to be green with a unique radio experiment

  • 0

    One Scotland

    Branded contentGovernment & Public ServiceResponse

    Using radio’s credentials to mobilise young audiences behind a serious issue

  • 0

    H&M

    Branded contentFootfallRetail

    Driving a specific community in-store to support a new store opening

  • 0

    Intel

    Branded contentSalesTechnology

    Driving understanding of a product benefit to generate Sales

  • 0

    Stolichnaya

    AwarenessBranded contentFMCG

    Using radio to re-awaken awareness of a classic brand

  • 0

    Domino’s

    AirtimeRestaurantsSales

    Using radio in conjunction with TV to deliver a sales uplift

  • 0

    Audi

    AwarenessBranded contentMotors

    Using radio to drive awareness within a multi-media campaign

  • 0

    Sing Up

    Branded contentCharity/NPOResponse

    Using the power of local radio to sign up nearly 1,000 schools to a new initiative

  • 0

    More Th>n

    Branded contentInsurancePerception

    Maintaining brand status using ongoing ad funded content

  • 0

    Ford Galaxy

    Airtime & Branded ContentMotorsPerception

    Targeting families with compelling content to drive consideration and sales

  • 0

    Thomson Cruises

    Branded contentPerceptionTravel

    How radio mobilises listener interest

  • 0

    Royal Mail Special Delivery®

    AwarenessB2BBranded content

    Building brand credibility through beyond the spot activity

  • 0

    TFL

    AirtimeAwarenessGovernment & Public Service

    Connecting with an audience at the right time and in the right place

  • 0

    Powerade

    Branded contentFMCGSales

    Creating stand out in a competitive market

  • 0

    Maltesers

    Branded contentFMCGSales

    Reinvigorating a brand through listeners’ love of music

  • 0

    Operation Trident

    AwarenessBranded content

    Involving a resistant audience through the listener DJ relationship

  • 0

    118 24 7

    AwarenessBranded contentTelecoms

    Using modal targeting to boost brand usage

  • 0

    Comfort

    AirtimeAwarenessFMCG

    Radio can talk to large numbers of mums at particularly relevant times for both consideration and purchase

  • 0

    Nando’s

    AirtimePerceptionRestaurants

    Building brand understanding to drive business

  • 0

    Intel® Core 2 Duo Processor

    Branded contentPerceptionTechnology

    Driving excitement in new technology by association with music

  • 0

    Autoglass

    AirtimeMotorsSales

    Using radio to drive business efficiency

  • 0

    UPS

    Airtime & Branded ContentB2BPerception

    Re-positioning a global brand amongst a local SME audience

  • 0

    Wilkinson Sword

    AirtimeAwarenessFMCG

    Using a regional campaign to test radio for a new advertiser

  • 0

    Egg Money

    AwarenessBranded contentFinance

    Getting a new brand talked about on a huge scale

  • 0

    National Autism Society

    AirtimeCharity/NPOResponse

    Driving understanding of autism with a classic Big Idea

  • 0

    Autoglass

    AirtimeAwarenessMotors

    How radio directly drives business and brand

  • 0

    Peugeot 107

    AirtimeMotorsSales

    Harnessing radio’s ability to create coolness

  • 0

    Ting Pepsi

    Airtime & Branded ContentAwarenessFMCG

    A new brand launches using solus radio

  • 0

    Yakult

    Branded contentFMCGPerception

    Using radio to target at breakfast.

  • 0

    Orange

    AwarenessBranded contentResponseTelecoms

    Using radio to target 16-24s

  • 0

    Nescafe

    Branded contentFMCGPerception

    Repositioning Nescafe as a ‘Kick start your day’

  • 0

    MORE TH>N

    AwarenessBranded contentConsiderationInsurancePerception

    Using radio to build trust and loyalty

  • 0

    Heinz Tomato Ketchup

    Airtime & Branded ContentFMCGPerception

    Encouraging existing customers to use Heinz as an alternative cooking ingredient

  • 0

    Garnier

    AwarenessBranded contentFMCG

    Using radio to drive awareness at a targeted level

  • 0

    EE

    AwarenessBranded contentTelecoms

    Using radio to help build awareness of EE’s ‘Love to Share’ message

  • 0

    Cadbury

    AwarenessBranded contentConsiderationFMCG

    Using radio for a deeper engagement with a specific target audience

  • 0

    Barclays

    AirtimeAwarenessFinance

    Using local radio to connect with small businesses

  • 0

    HP

    Airtime & Branded ContentAwarenessEntertainmentResponseSalesTechnology

    Using Radio to drive engagement with Millenials across multiple platforms.

  • 0

    Clinique

    Airtime & Branded ContentAwarenessConsiderationFMCGResponseSales

    Using Radio to reach women during their morning routine to drive awareness and engagement with a new beauty product launch.

  • 0

    Comfort

    AirtimeAwarenessFMCG

    Radio can talk to large numbers of mums at particularly relevant times for both consideration and purchase

  • 0

    O2 Guru

    AirtimeResponseTelecoms

    How a well-targeted radio campaign can drive online response and reinforce brand identity.

  • 0

    Heinz

    AirtimeFMCGPerception

    How brands can harness fully the emotional influence of radio to drive their business.

  • 0

    Martell

    Branded contentFMCGResponse

    How a well targeted radio promotion can efficiently drive online response and a high conversion rate

  • 0

    Journey Latin America

    Branded contentResponseTravel

    Dramatising the Core Values of a Boutique Travel Brand to Increase Web Traffic

  • 0

    GiffGaff

    AwarenessBranded contentTelecoms

    Using radio to help drive awareness and understanding of a new brand

  • 0

    Avis

    AirtimeMotorsResponse

    Using radio to drive web traffic and reservations for a New-to-Air Advertiser

  • 0

    Autoglass

    Airtime & Branded ContentAwarenessMotors

    Reworking an iconic jingle to maximise the effectiveness of a heavyweight radio campaign

  • 0

    McDonald’s

    Airtime & Branded ContentRestaurantsSales

    Using radio to help target a young audience and make them fall back in love with a product

  • 0

    Xbox

    Branded contentSalesTechnology

    Grabbing attention through innovative use of radio

  • 0

    Autoglass

    AirtimeMotorsSales

    Using radio scheduling to maximise profitable levels of business

  • 0

    Waitrose

    Branded contentResponseRetail

    How radio creates a constant, dominant presence

  • 0

    H&M – Fashion Against Aids

    Branded contentRetailSales

    Leveraging radio’s power to access the world of music

  • 0

    Canon IXUS 200 IS

    AwarenessBranded contentTechnology

    Using radio to achieve standout in a busy marketplace

  • 0

    VW Passat

    AirtimeFootfallMotors

    Radio’s influence among drivers increases dealer visits

  • 0

    Nando’s

    AirtimePerceptionRestaurants

    Using radio to change people’s minds

  • 0

    Heinz

    AirtimeFMCGSales

    Using radio scheduling to maximise profitable levels of business

  • 0

    Comic Relief

    Airtime & Branded ContentAwarenessCharity/NPO

    Using radio to extend the brand across the year

  • 0

    Frank

    AirtimeGovernment & Public ServiceResponse

    Using radio to get inside the world of teenagers

  • 0

    DFT

    AirtimeAwarenessGovernment & Public Service

    radio encourages drivers to think of bikers as real people

  • 0

    Southern Comfort

    Branded contentFMCGPerception

    Using radio to bring the meaning of a brand to life

  • 0

    Three Mobile

    Branded contentResponseTelecoms

    Using listener response to demonstrate a complex product offering

  • 0

    Tilda

    Branded contentFMCGSales

    Using branded content on radio to drive sales

  • 0

    Met Police anti knife crime

    AirtimeGovernment & Public ServiceResponse

    Music is central to the lives of many of these boys, and certain stations reach them very effectively.

  • 0

    Windows 7

    Branded contentPerceptionTechnology

    The launch of Windows 7 was critical for Microsoft, to fight back against the growth of Apple and other rivals

  • 0

    Change4Life

    Branded contentConsiderationGovernment & Public Service

    Using beyond the spot to mobilise listeners and drive behavioural change

  • 0

    Sky Movies

    AirtimeEntertainmentSales

    Radio cost-efficiently recruits movie fans at Christmas

  • 0

    Audi

    AirtimeMotorsResponse

    Radio extends the customer base

  • 0

    Sky

    Branded contentConsiderationEntertainment

    Radio branded content drives re-appraisal within challenging audience

  • 0

    Audi

    AirtimeFootfallMotors

    Audi Cabriolet Week 2009 – preaching to the convertibles

  • 0

    UPS

    Airtime & Branded ContentB2BConsideration

    Befriending small businesses when the crunch hit

  • 0

    Sainsbury’s

    AirtimeRetailSales

    Using radio to deliver impressive ROI

  • 0

    Mattesson’s Smoked Pork Sausages

    AirtimeConsiderationFMCG

    Radio is the crucial ingredient in driving consideration

  • 0

    118 24 7

    AirtimeAwarenessTelecoms

    Exploiting sonic identity on radio

  • 0

    Churchill

    AirtimeConsiderationInsurance

    Using radio to multiply the effect of TV

  • 0

    West Midlands Casualty Reduction Scheme

    AirtimeAwarenessGovernment & Public Service

    ‘Death Calling’ on radio challenges drivers using mobile phones

  • 0

    British Airways

    AirtimeResponseTravel

    Radio advertising helps BA’s web traffic and online ticket sales ‘take-off’

  • 0

    Kleenex

    Airtime & Branded ContentAwarenessFMCG

    In order to drive its rate of sale during the cold and flu season, Kleenex Anti-Viral needed to build awareness of its core benefit

  • 0

    Change4Life

    Branded contentGovernment & Public ServiceResponse

    Using beyond the spot to mobilise listeners and drive behavioural change

  • 0

    Five

    AwarenessEntertainment

    New “Minder” on Five: using radio to create word-of-mouth

  • 0

    Volkswagen Vans

    AirtimeMotorsPerception

    Using radio to reach van drivers in-vehicle and change brand perceptions

  • 0

    Diet Coke

    Branded contentFMCGPerception

    An integrated radio led media idea drives brand measures and consumption

  • 0

    Dove

    AwarenessBranded contentFMCG

    Utilising radio’s cost efficiency and ability to reach listeners at a key time of the morning to increase saliency

  • 0

    Magner’s

    Branded contentFMCGSales

    Radio delivers exceptional ROI £8.66 return for every £1 spent

  • 0

    Strongbow

    AirtimeFMCGResponse

    Creating “thirst appeal” at relevant times to generate high response

  • 0

    P&O Ferries

    Branded contentSalesTravel

    Exploiting radio’s ability to mobilise local audiences

  • 0

    Lights Out London

    Branded contentCharity/NPOResponse

    Mobilising people to be green with a unique radio experiment

  • 0

    One Scotland

    Branded contentGovernment & Public ServiceResponse

    Using radio’s credentials to mobilise young audiences behind a serious issue

  • 0

    H&M

    Branded contentFootfallRetail

    Driving a specific community in-store to support a new store opening

  • 0

    Intel

    Branded contentSalesTechnology

    Driving understanding of a product benefit to generate Sales

  • 0

    Stolichnaya

    AwarenessBranded contentFMCG

    Using radio to re-awaken awareness of a classic brand

  • 0

    Domino’s

    AirtimeRestaurantsSales

    Using radio in conjunction with TV to deliver a sales uplift

  • 0

    Audi

    AwarenessBranded contentMotors

    Using radio to drive awareness within a multi-media campaign

  • 0

    Sing Up

    Branded contentCharity/NPOResponse

    Using the power of local radio to sign up nearly 1,000 schools to a new initiative

  • 0

    More Th>n

    Branded contentInsurancePerception

    Maintaining brand status using ongoing ad funded content

  • 0

    Vauxhall Commercial

    MotorsPerception

    Improving brand Perception with a football sponsorship

  • 0

    Ford Galaxy

    Airtime & Branded ContentMotorsPerception

    Targeting families with compelling content to drive consideration and sales

  • 0

    Mitsubishi

    MotorsResponse

    Using the localness of radio to generate text response amongst working men

  • 0

    Thomson Cruises

    Branded contentPerceptionTravel

    How radio mobilises listener interest

  • 0

    Royal Mail Special Delivery®

    AwarenessB2BBranded content

    Building brand credibility through beyond the spot activity

  • 0

    TFL

    AirtimeAwarenessGovernment & Public Service

    Connecting with an audience at the right time and in the right place

  • 0

    Powerade

    Branded contentFMCGSales

    Creating stand out in a competitive market

  • 0

    Maltesers

    Branded contentFMCGSales

    Reinvigorating a brand through listeners’ love of music

  • 0

    118 24 7

    AwarenessBranded contentTelecoms

    Using modal targeting to boost brand usage

  • 0

    Comfort

    AirtimeAwarenessFMCG

    Radio can talk to large numbers of mums at particularly relevant times for both consideration and purchase

  • 0

    Halifax

    FinancePerception

    Harnessing radio’s ability to connect with young audiences

  • 0

    Vodafone Live Hour

    PerceptionTelecoms

    Using radio programming to build a distinct brand advantage

  • 0

    Nando’s

    AirtimePerceptionRestaurants

    Building brand understanding to drive business

  • 0

    Intel® Core 2 Duo Processor

    Branded contentPerceptionTechnology

    Driving excitement in new technology by association with music

  • 0

    Autoglass

    AirtimeMotorsSales

    Using radio to drive business efficiency

  • 0

    UPS

    Airtime & Branded ContentB2BPerception

    Re-positioning a global brand amongst a local SME audience

  • 0

    Wilkinson Sword

    AirtimeAwarenessFMCG

    Using a regional campaign to test radio for a new advertiser

  • 0

    Egg Money

    AwarenessBranded contentFinance

    Getting a new brand talked about on a huge scale

august, 2017

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