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Tuning In 2017

Tuning In 2017

About Radiocentre’s Annual Conference: Tuning In

We have the benefit of living in interesting times. Social media and digital technology are shaking up the old truths. Why have pollsters struggled to call the big political events in the last couple of years? Is it because of ‘fake news’ or a metropolitan elite more and more out of touch with the country at large? Or is there a more fundamental shift at work? One thing is certain, trust is becoming a huge issue, whether in an editorial or advertising context.

Tuning In explored why this is happening, how advertisers can re-evaluate their thinking, and what opportunities the rise in audio and voice-control present for both the radio industry and for marketers. Over the course of the morning, the audience heard from politicians, marketers, strategists, planners, journalists, thought leaders, tech experts and entertainers to take a wide-ranging and fast-paced look at the state of the industry. While our speakers may not have had all the answers, we hope the morning provoked debate and discussion, and prompted delegates to see radio differently.

Speakers


Getting Vocal: the implications of voice activation

Tuning In saw the launch of Radiocentre’s latest research Getting Vocal which set out to capture a UK perspective on ownership and usage of screen-less voice-activated devices, explore their impact on radio listening and consider how brands might adapt to an increasingly voice-activated future.

The research in full

Speakers

Christian O'Connell

Christian O'Connell

Presenter, Absolute Radio

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Alexi Mostrous

Alexi Mostrous

Head of Investigations, The Times

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James Chandler

James Chandler

Chief Marketing Officer, IAB

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Shelagh Fogarty

Shelagh Fogarty

Journalist and Presenter, LBC

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Baroness Tessa Jowell

Baroness Tessa Jowell

Former Culture Secretary

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Michael Hill

Michael Hill

Managing Director, Radioplayer

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Dan Brooke

Dan Brooke

Chief Marketing and Communications Officer, Channel 4

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Baroness Tina Stowell

Baroness Tina Stowell

Former Leader of the House of Lords

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Simon Kilby

Simon Kilby

Group Commercial Director, Bauer Media

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Bridget Angear

Bridget Angear

Joint Chief Strategy Officer, AMV BBDO

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Siobhan Kenny

Siobhan Kenny

Chief Executive, Radiocentre

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Mark Barber

Mark Barber

Planning Director, Radiocentre

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Tuning In 2016

Last year’s speakers included Alain de Botton (bestselling author and philosopher), John Whittingdale MP (Secretary of State for Culture, Media and Sport), Tracey Follows (Strategist, The Future Laboratory) and Dee Ford (MD, Bauer Media).

UK Commercial Radio in numbers

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